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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

There’s a growing list of them, whether Acumen or other more rudimentary tools, it’s a great option for associations to find actionable insights.”

Content 169
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169
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Content Metrics You Should Track

Care2

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. What white papers are downloaded the most? Some call social media shares vanity metrics because they have turned into such a popularity contest.

Metrics 71
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Meeting Today’s Challenges: Why Your Organization Needs a Modern CFO

sgEngage

Technical Know-How While not typically immersed in journal entries on the daily, the modern CFO needs to have expertise with accounting principles, financial reporting standards (Generally Accepted Accounting Principles or International Financial Reporting Standards), and nonprofit accounting guidelines.

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Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. These will be critical metrics for us to gauge our performance. Hear more from Michael Moore in Blackbaud’s CSR Report.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. Dave Webb answered my musings about quantifying the intangible with a pointer to this report and observation. The white paper is based on a roundtable held last year with a number of social media experts. There's a lot to digest here.

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Philgorithms: Two Examples of Data Mapping to Guide Donor Decisions

Beth's Blog: How Nonprofits Can Use Social Media

In our report, Unlocking Generosity with Artificial Intelligence: The Future of Giving ( ai4giving ), Allison Fine and I identified examples of where the algorithms and data are used to provide recommendations for philanthropic investment – whether everyday donors, program officers, or major donors.

Map 61