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User-Generated Flickr Birthday Card Contest: For my 50th birthday, held a contest where friends got to remix embarrassing photos of me into a 50th Birthday Card on Flickr. Metric: Content created. Metric: Click thrus. Metric: Dollars and recruitment. What is a good success metric? Psychological underpinning: Fun.
The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. Objective.
What hard data points or metrics will you use to track your objectives? You need to pick the right hard data points or metrics that will help you track your objectives. For social media, it is also important not to look at a single metric, you will have to evaluate your strategy performance from multiple dimensions. Measurement.
The next step is to see how people remix, improve, and share back the material (with attribution of course) - that is the true power of working wikily. I think after the first day's focus on strategy, people were very much interested in getting into the techniques, tactics, and tools. My debrief of the two-day workshop.
The session provided an overview of networks, introduction to different network types and typologies, an overview on network mapping techniques, and a diagnostic that helps those leading networks identify areas of strength and improvement. Network use of social media tools and strategies incorporates metrics and ongoing learning experiments.
Here's some reflections: Thoughtful, Intentional Experiments Thoughtful experimentation is setting up a low-risk experiment with metrics to figure out what is and isn't working is a social media best practice. Ashley shared a brilliant idea and technique avoid the stigma from failure. Many people have also remixed it.
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