Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

What's the roi? See Dan Mcquillan's summary over at Netsquared some pointers and good thoughts on Social Media ROI and Nonprofits. What is the ROI of the Social Web for Nonprofits? The classic resistance to gathering data for nonprofit evaluations) Jeremiah Owyang, in his post called " The ROI of Blogging?

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ROI Social Media Media Social 50

NonProfit Hub

OCTOBER 15, 2014

Nonprofits and their corporate colleagues have a codependent relationship. But while these relationships are often mutually beneficial (at least to begin with), they can be short lived. In a recent Fortune Magazine article, author Shalene Gupta points out that both parties can be the cause of the demise of these relationships.

Sponsor 57

Sponsor Metrics Nonprofit Evaluation 57

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!".

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Public Metrics ROI Chapter 50

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t to quantify ROI Page views from our stats program & Video view count from youtube ??? | View | Upload your own.

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Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

We've been working on what started out as the a chapter on Metrics and ROI. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month. Online Social networks generate social capital (relationships - reciprocity and trust) which lead to on the ground change. .

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Learning Technique Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social). Build relationships with influencers. Use metrics to discover what works and what doesn’t. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, Listen first.

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Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Learn to use the tools that help you measure success. Do you need to prune?

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. Key points: Relationship building lays groundwork for future campaigns to raise time, money, and blood. A few points about social media metrics. Identifies influencers.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Some definitions they used in the study: " House Social Network " refers to a socialnetworking community built on a nonprofit's own web site. " Commercial Social Network " An online community platform owned and operated by a corporation such as Facebook. On social networks on the organization’s web site, 25.2%

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Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

I'm going to be teaching two intermediate/advanced workshops, one on mapping metrics to social media strategy and the other on listening. (The What I mean by that is a question as to whether your organization is following others blindly into the chasm of social web participation or are planning and preperations being made first?

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Social Media Open Media Chicago 50

Bloomerang

OCTOBER 16, 2023

These solutions optimize and expand your fundraising and donor stewardship activities to help form long-lasting relationships. A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success. Segmentation.

Database 84

Database Donor Guide Software 84

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. Next, EDF created ad copy that was relevant to each audience and their personal relationship with the nonprofit. From an economic standpoint, the potential ROI is amazing. 7 Online Fundraising Ideas (That Actually Work): 1.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

Similar to what was going on ten years ago - how to fit the web strategy into the organization.     What's the ROI of listening?    It is relationship management, not just responding to bad comments.   So, they are able to adjust the ROI. 

Marketing 50

Marketing ROI Influence Metrics 50

NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? As the web becomes more and more social you’ve probably noticed that it’s easy to get sucked into the black hole known as social engagement – using social media with no idea where you’re headed. Only 28% measure this metric!!

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Metrics Social Media Track Profit 247

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue.   Customer Relationship Spectra:   What kinds of visits.  Lowered Expenses.

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Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. So, how specifically do they build relationships on social networks? They work in collaboration with the communications team.

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Story Platform Build Organization 90

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. At the risk of being cheesy, I’m going to quote Vince Vaugn’s character in the rom-com Couples Retreat, “Relationships are a two way street.

Social Media 52

Social Media Media Hints Social 52

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Give Options: Offer subscribers a web version of your e-newsletter.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Amy Sample Ward

JANUARY 15, 2010

rootwork : In terms of #s, the easiest things to measure (FB fans, Twitter followers, web hits) seem least useful in online organizing. annanten : @engagejoe online campaigning = (relationship building + storytelling) * shared cause ^ common goal. engagejoe : few measurement of success: Did you build relationships?

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Campaign Org Social Media Measure 108

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

The Fundraising Authority

DECEMBER 22, 2020

Successful fundraisers love the phone because it puts them quickly and directly in touch with their donor and helps to build the relationship they have with the person on the other line in a way that e-mail cannot. They Focus on Metrics. Good fundraisers know that they don’t have lots of time and resources to spare.

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Effective Fundraising Stream Profit 208

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2006

If you believe the buzz, the latest incarnation of the Web is all about sharing, connecting and community. But even as the phenomenon continues to swell, the effort to maintain an active social life on the Web is taking its toll. "Those tactics are just the same old "push" marketing in social-web contexts.

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Social Media Media Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

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ROI Social Media Slides Media 76

Neon CRM

DECEMBER 14, 2023

If you’re looking to build a strong relationship with donors, a content plan that supports a single unified voice is a must-have. A humane society posting about a dog up for adoption could make a short video, a Facebook post, a web page, and an email. Metrics How will you measure the impact and effectiveness of your content?

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Calendar Content Strategy Cancer 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? What do you think? Is this wave of the future?

Social Network 50

Social Network Nptech Tag Network 50

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Museum 2.0

AUGUST 21, 2008

They start by discussing the ROI of word-of-mouth recommendations. Josh and Charlene introduce Fred Reichheld's research into the relationship between percentage of energized customers and business growth. The traditional way is via membership and donor relationships. How do you support your biggest fans?

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Museum Review Rate Voice 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

"Watching Websites" a presentation covering the book "Complete Web Monitoring" - Podcamp Toronto PCTO09 View more presentations from Alistair croll and sean power. I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I asked a question on Twitter and he answered. A disclaimer.

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Measure Twitter Tools Taxonomy 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. He did and gave me permission to blog! It's around.

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Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This campaign was 5 days versus 14 days and I spent much less time implementing, so while the total is less, presumably my ROI is higher. You can't quantify love as a metric, but it is important sign or signal of life in your online community.

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Classes Learning Fundraising Reflection 95