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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Use case studies & references – use 3rd party examples and case studies as examples of success. Take action!

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track. Amplitude is a data dashboarding tool that allows users to track, measure, and analyze their data.

professionals

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate. These measurements should align with your campaign’s goals.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Like your goals, you can refer to these personas throughout the campaign to confirm that each marketing decision resonates with your core group of supporters. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g.,

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Building a Complete Virtual Auction Toolkit: 5 Essentials

sgEngage

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

This not only helps grow your list of prospective donors but also shows the strength of your relationship with the referring donor. Use your CRM to: Track supporter interactions and giving history. Identify prospective major donors based on wealth and engagement metrics. Create supporter segments for personalized outreach.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. For instance, use donors’ preferred names and titles and reference their past engagement history in your email messages. Offers accountability.

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