Nonprofit Tech for Good

JUNE 12, 2020

By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. People will donate or volunteer to organizations they trust. 1) Welcome email.

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email Donation Nonprofit Newsletter 345

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding. About the Author.

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Fundraising Strategy Nonprofit Social Media 299

sgEngage

JANUARY 28, 2025

A meandering or overly formal mission statement can confuse donors, volunteers, and the very communities you aim to serve. Case in Point According to the 2023 M+RBenchmarks report, nonprofits that maintained consistent branding and simplified their donation pages saw marked improvements in conversion rates.

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Nonprofit Volunteer Social Media Websites 95

sgEngage

NOVEMBER 20, 2024

This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns.

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Professional Fund Model Build 98

sgEngage

DECEMBER 19, 2024

Whether youre a nonprofit, educational institution, healthcare organization, or a socially responsible corporation, a well-designed website sets the stage for stronger donor relationships, more engaged volunteers, and deeper community trust. These metrics can then guide layout decisions, calls-to-action, and content structure.

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sgEngage

DECEMBER 29, 2023

And nonprofits that just upgraded their Guidestar rating one unit by being just a little bit more transparent still raised 26% more the following year. Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Transparency is our solution.

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Metrics Nonprofit Ratio Donor 116

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. And while that may sound simple in practice, you need the right tools and the right plan.

Marketing 238

Marketing Fundraising Nonprofit Social Media 238

Bloomerang

JANUARY 14, 2025

Track data points and metrics to evaluate your campaigns progress. The 9 Best Volunteer Apps for Better Engagement in 2025. Find the right volunteer management app to engage supporters while on the go. With this robust text fundraising platform, your nonprofit can: Create unique keywords for each mobile campaign.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the platform scalable to support your nonprofit growth in upcoming years?

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Nonprofit Donor Social Media Causes 263

Bloomerang

MARCH 30, 2023

Every interaction your volunteer has with your organization matters. From the moment they land on your website to sign up for an opportunity to when they check out of their shift, your volunteer’s experience can directly impact your organization’s ability to meet its goals. What is volunteer engagement?

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Volunteer Organization Strategy Metrics 105

Volunteer Hub

OCTOBER 11, 2021

Recognizing volunteers effectively can positively impact your retention rates. Check out these five ways to recognize volunteers today. Actively recognizing volunteers is one of the most important components of volunteer engagement and retention. Here are five creative tips for recognizing volunteers.

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Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

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Mobile Track Media Fundraising 247

Bloomerang

APRIL 18, 2025

Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action. Your stakeholders may include donors, volunteers, community members, partners, sponsors, and advocates. CTAs surrounded by less clutter and more white space can increase conversion rates by 232%. (

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Action Design Marketing Audience 94

Volunteer Hub

DECEMBER 30, 2020

Your organization’s volunteer program is an important driver toward mission. Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. Chances are, volunteers play an important role in your organization. According to a 2018 Volunteering in America report , 77.34

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Pamela Grow

FEBRUARY 11, 2025

Volunteers and corporate sponsors are a great place to start! This could include volunteering, serving on advisory boards, participating in advocacy campaigns, or even becoming peer-to-peer fundraisers. By tracking key metrics, you can measure the duration and quality of your donor relationships and identify areas for improvement.

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Relationship Donor Metrics Fundraising 59

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. Define your metrics of success. After setting your goal for dollars raised, determine what metrics you will be tracking throughout the campaign and your goals to measure against.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be aware of key accomplishments, metrics, testimonials, and milestones. Is the donor renewal rate low? The term “call to action” (CTA) is used multiple times in the list.

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Fundraising Donation Donor Social Media 359

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

Mobile 188

Mobile Track Media Fundraising 188

Qgiv

DECEMBER 10, 2024

Plus, these campaigns see average response rates of 5.3%. Incorporate testimonials from satisfied donors, volunteers, or community members to add credibility and authenticity to your donation request letter. Describe other forms of support, like volunteering and in-kind donations]. Include authentic testimonials or endorsements.

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Template Donation Help Raise 98

Whole Whale

MARCH 28, 2025

Engaged : They take meaningful action with your orgdonating, volunteering, attending events, or joining a campaign. Align digital metrics with organizational goals : Understand how digital engagement supports real-world change and directly track your success along the journey. Committed : They stick around.

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Digital Strategy Marketing Nonprofit 52

sgEngage

APRIL 22, 2025

But between fundraising, engaging volunteers , and delivering services to your community, dedicated recruitment efforts can fall by the wayside. All nonprofits need talented, motivated, and passionate additions to the team.

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.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement.

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Associations Leadership Exercise Phase 221

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. Volunteer recruitment and coordination. Recruit and engage volunteers and provide information or registration for upcoming events.

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Fundraising Tips Donor Broadcast 52

Nonprofit Tech for Good

FEBRUARY 26, 2024

Yet, in order to connect your message to your donors, supporters, and volunteers at scale, you’ll need a marketing automation application. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. The good news is that the longer the contract, the better the rate.

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Application Marketing Nonprofit Tools 288

Nonprofit Tech for Good

SEPTEMBER 29, 2019

According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages. Multi-pages on a desktop and phone are cumbersome, clunky, and according to studies, will result in a higher abandonment rate. Only 24% of emails are being read at all (not to mention their 2.57% click-thru rate) 2.

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Conversation Online Giving Tips 262

Greater Giving

MARCH 27, 2025

Your nonprofit can use the online landscape to cultivate meaningful relationships with donors, volunteers, and beneficiaries. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics. Promote initiatives and involvement opportunities.

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Online Build Nonprofit Social Media 59

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Engagement Rate. Why and How to Measure the Engagement Rate.

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Social Media Conversation Track Media 122

Whole Whale

APRIL 1, 2025

Or volunteer. The stages: Aware: Theyve heard of you and get the gist of your mission. Interested: They take a closer lookvisiting your site, joining your list, or following you on social. Engaged: They give. Or show up. Committed: They stick arounddonating again, joining monthly, fundraising for you, and advocating for your cause.

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Strategy Fundraising Guide Nonprofit 52

sgEngage

AUGUST 3, 2021

The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall giving and volunteering engagement rates. This was the only group that had an increase for all metrics from the 2019 report. We believe the lower volunteering and overall engagement rates were heavily influenced by the pandemic.

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DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Metrics Impact Guide Nonprofit 52

Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

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Analytics Data Nonprofit Metrics 97

Nonprofit Tech for Good

JANUARY 10, 2022

Recruiting Volunteers and other individuals who can get involved in supporting the nonprofit’s mission. Performance: The account must maintain a 5% click-through rate each month. So you could have one for recruiting donors, one for recruiting volunteers, one for spreading your message to a wider audience, etc. Use Ad Extensions.

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Grant Google Nonprofit Guide 359

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

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Measure Help Analysis Metrics 115

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

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Giving Campaign Fundraising Retention 122

ASU Lodestar Center

JANUARY 11, 2018

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Engagement.

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Metrics Measure Communication Online 53

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Fundraising Online Ideas Guide 111

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics Media Social 52