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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

Metrics 304
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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Your conversion rate is the percentage of people who have completed your desired action. It is that simple!

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. Read on to learn how to best track and report on your key performance indicators (KPIs). It’s important to tailor your metrics and dashboards to meet their needs.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

In addition to general business practices, your nonprofit must also be able to accurately track the effects any increases or decreases in fundraising expenses might have on the overall financial picture. . The intention of this metric is to identify inefficiencies and wasteful spending. However, gaps in management (i.e.,

ROI 330
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs). For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.

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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

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What Apple’s privacy changes mean for email open rates

M+R

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not.

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