Remove Metrics Remove Rate Remove Results
article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

Metrics 308
article thumbnail

Rethinking Annual Giving Metrics: A New Storyline for Higher Ed

sgEngage

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. This will show better results in our current reporting and it will drive healthier results as we move forward.

Metrics 82
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 275
article thumbnail

Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52
article thumbnail

What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

Metrics 98
article thumbnail

How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Your result should be a decimal.

Rate 52
article thumbnail

Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign . Total revenue.