Whole Whale

MAY 5, 2021

Your organization’s public disclosure of financial and tax documents can help instill confidence in donors, yes, but also grant making foundations, future hires, journalists, charity rating organizations, and the general public more broadly. Charity Ratings.

Public 90

Public Practice Build Donor 90

CauseVox

SEPTEMBER 12, 2023

Although it’s straightforward and concise, petitions tend to have a very low conversion rate (the amount of people who take action), typically ranging between 0.3% On the other hand, online courses boast the highest average conversion rates, falling between 6% to 10%, and sometimes even reaching 20%.

Process 94

Process Donor Search Nonprofit 94

Care2

JANUARY 6, 2009

Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). If you, like most nonprofits, accept donations on your website, then you should consider yourself to be running a "commerce" site, too. Bounce rate. Abandonment rate.

Analytics 54

Analytics Google Websites Metrics 54

Cloud 4 Good

APRIL 20, 2021

Zero to Three engaged with Cloud for Good to build a custom platform that could host the organization’s many different programs, create a single source of truth, track performance across programs, and track key fidelity metrics all the while. “Our Written by Blake Becker.

Childhood 64

Childhood Develop Technology Children 64

Care2

JUNE 18, 2013

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

Evaluation 77

Evaluation Charity Ratio Rate 77

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. Click Through Rate (CTR).

Digital 111

Digital Marketing Guide Chapter 111

Double the Donation

OCTOBER 25, 2021

But if your organization can be even 10% more deliberate about who you’re calling, it can have a great impact on your call conversion rate. Match ratios. We also recommend embedding matching gift information into your website. Of course, call volume is always going to be crucial for successful phonathons. Forms and guidelines.

Guide 98

Guide Script Tips Gift 98

Bloomerang

JANUARY 7, 2022

Visit the Giving Tuesday website for a complete Giving Tuesday Toolkit and additional resources about the national day of giving. When you do so, here are some things to look for: Is it easy for website visitors to find your donation page? Make sure it’s easy to find the donation page on your website.

Campaign 96

Campaign Ideas Giving Tips 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Last year, I had a ratio of 1.4

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

NOVEMBER 8, 2022

Your nonprofit’s website is designed to tell your organization’s story. But no effective website is complete without robust content. Developing a clear content strategy is the key to creating a more engaging, valuable nonprofit website. . Decrease bounce rate by 50% for important pages like your homepage or donation page. .

Content 75

Content Strategy Create Websites 75

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. Donor retention rates across lifecycles.

Analytics 33

Analytics Data Analysis Metrics 33