Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. In case you didn’t see, nonprofit click-through rates declined 16% in 2012.**. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits.

email 48

email Campaign Test Benchmark 48

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 97

Ideas Online Guide Fundraising 97

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 78

Ideas Online Fundraising Tips 78

ASU Lodestar Center

MAY 4, 2011

Back in the early 1990s, I had a day job studying nonprofit spending and reporting as part of something called the Nonprofit Overhead Cost Study , a joint project between the Urban Institute and Indiana University. News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. This was a lot data to deal with and I wasn’t after a comprehensive field study.

Benchmark 104

Benchmark Photography Ratio Stats 104

Bloomerang

JANUARY 7, 2022

Bloomerang conducted a study in 2015 of 40 different emails sent out as a part of Giving Tuesday campaigns. Check out this example from our donor retention guide showing the impact of a nonprofit increasing their retention rates by just 10%: To retain your own supporters this Giving Tuesday we recommend the following tips: .

Campaign 98

Campaign Ideas Giving Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Or study bloggers SEO resources in more depth.

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. Donor retention rates across lifecycles.

Analytics 33

Analytics Data Analysis Metrics 33