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Decoding Nonprofit Email Metrics: Why Open Rates and Click-Through Rates Matter for Fundraisers

DonorPerfect

Two powerful metrics can help you navigate the murky waters of […] The post Decoding Nonprofit Email Metrics: Why Open Rates and Click-Through Rates Matter for Fundraisers appeared first on Nonprofit Technology & Fundraising Blogs. The good news is that there are reliable indicators to help you measure success.

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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Your conversion rate is the percentage of people who have completed your desired action. Website Conversions.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

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Rethinking Annual Giving Metrics: A New Storyline for Higher Ed

sgEngage

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. News & World Report metric of alumni participation , the impact of this ranking indicator is going to show in our data for years.

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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

And nonprofits that just upgraded their Guidestar rating one unit by being just a little bit more transparent still raised 26% more the following year. Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information.

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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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