Remove Metrics Remove Project Remove ROI
article thumbnail

Return on Mission: A Framework to Measure Success at Philanthropic Organizations

sgEngage

To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success, lets look at how return on investment (ROI) is calculated. So, what are the differences between ROI and ROM? Tangible items include hard costs, revenue, or new customers gained.

Measure 111
article thumbnail

WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 104
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.

Facebook 254
article thumbnail

Win Approval for Your Next Tech Project: A Guide

The Modern Nonprofit

In this resource, we’ll guide you through how to holistically evaluate ROI, including direct and indirect costs and savings, how long it will take to get a return, and tying it all back to the goals of your team to make a powerful case for change. STEP 2: Making your case WITH ROI. Do you suspect you can do better?

Project 98
article thumbnail

The Data ROI Pyramid: A Method for Measuring & Maximizing Your Data Team

Towards Data Science

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98
article thumbnail

Using Metrics to Boost Your Fundraising

NonProfit Hub

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87
article thumbnail

Social Media ROI: The Metrics and Strategies

Care2

Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI.