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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

However, they abandon the page before pressing submit. Here are a few digital marketing metrics to start collecting: Website traffic and conversions Social media engagement Email open rates, click-through rates, and conversions SEO performance As you collect and interpret this data, you should also establish a process for keeping it clean.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. .

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Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Measure THIS!

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The Five Things Corporate Sponsors Want From Nonprofits

NonProfit Hub

Sean Horrigan is a guest contributor for Nonprofit Hub, and a marketing/PR consultant with a track record of helping clients grow and prosper through consistent media coverage, strategic social media campaigns, killer copy and better branding. _. Nonprofits and their corporate colleagues have a codependent relationship. Brand Visibility.

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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors. These events can be quite powerful if they are advertised on social media since connections from all over the world can donate.

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