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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). “ Hits &# are not the metric to monitor. If you are using social media correctly, then your numbers should rise from month-to-month.

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12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Among the organizations polled, respondents who use blogging, social media, email, a video to bolster their marketing efforts claim their marketing campaigns are more effective than those that do not. 53% of respondents to this survey cited website traffic as the metric most important to them.

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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 114
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How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. I’ve learned by tracking my content against metrics that relevancy rules – and sharing relevant links with conversation starters produces interaction.

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Marketers should plan for more DIY metrics as iOS 15 nears

TechCrunch

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? “That sounds great and everything, but you have less of that data.

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3 Intuitive Strategies To Utilize Your Donor Data

TechImpact

Of those 388 nonprofits who were polled, 70% of the responders felt they were not able to fully utilize the data the had available to them. Being able to hold a measuring stick up to track progress, is key to success when dealing with metrics like donor data. Interested in reading more?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Admins can invite up to 1,250 of their connections to attend the event and engage attendees with live chat and polls. 3) Monitor your LinkedIn Analytics.

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