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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth.

Metrics 338
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Why Data SHOULD Drive Your Strategy

Association Analytics

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.

Data 169
professionals

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. Read on to learn how to best track and report on your key performance indicators (KPIs). It’s important to tailor your metrics and dashboards to meet their needs.

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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

sgEngage

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Impressions determine how many people are seeing your ads and posts.

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The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

Whole Whale

Then single people started making their decisions based on this data and gave up the apps and social gatherings in order to spend more time at the courthouse. Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3. Ridiculous, right?

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Tableau Metrics and Natural Language Query Evolve with Tableau Pulse

Tableau

The release of Tableau Pulse introduces some redundancies to the platform, including search-based analytics with Ask Data and Tableau Metrics. This means seven out of 10 people aren’t empowered to use data to gain insight and make confident decisions. In 2020, Metrics in Tableau launched.

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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.