The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. Tracking the right metrics helps you understand your impact, refine your strategies, and maximize your resources.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. So now, finally, we get to the metrics. It’s soft and maliable and relative, pretty much all of the time.

ROI 135

ROI Case Study Metrics Volunteer 135

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet.

Social Media 234

Social Media Media Social Organization 234

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. Increased inbound links.

ROI 159

ROI Measure Websites Analytics 159

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. For example, a school could sell their exclusive curriculum to other schools.

Professional 98

Professional Fund Model Build 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 104

ROI Social Media Media Social 104

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Now you’re all set to go live.

Facebook 255

Facebook Fundraising ROI Metrics 255

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

United States 256

United States Social Media Media Interview 256

Forum One

JANUARY 28, 2025

Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers. We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them.

Metrics 40

Metrics Analytics Action Social Media 40

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 98

ROI Campaign Gift Fundraising 98

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters.

email 93

email Marketing Guide Nonprofit 93

Volunteer Hub

DECEMBER 30, 2020

Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. Chances are, volunteers play an important role in your organization. If this sounds like your organization, you are not alone. million adults volunteered through an organization in 2018. Measure Volunteer Value.

ROI 98

ROI Volunteer Measure Program 98

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. Have you seen apps that you really like?

Case Study 108

Case Study ROI Facebook Studies 108

Nonprofit Tech for Good

DECEMBER 31, 2010

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). HOW TO: Add Your Nonprofit to Jumo (and Why You Should). 10 Twitter Apps for Nonprofits. Five Most Common Mistakes Made by Nonprofit Admins on Facebook.

Social Media 189

Social Media ROI Facebook Linkedin 189

Gyrus

OCTOBER 1, 2024

Learning Management Systems (LMS) give organizations access to vast amounts of data on employee training performance. This data is a goldmine for organizations looking to: Evaluate the effectiveness of their training programs. Justify the return on investment (ROI) of L&D initiatives.

Analytics 64

Analytics Train Training Data 64

Nonprofit Tech for Good

AUGUST 29, 2010

Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Social Media Metrics for Nonprofit Organizations. Five Essential Apps for Your Nonprofit’s Facebook Page. Six Advanced Facebook Page Strategies for Nonprofits. Three iPhone Apps That Every Nonprofit Needs to Know About. 10 Tips for Managing Social Media Burnout.

Celebrate 245

Celebrate Tech Nonprofit Social Media 245

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

NonProfit Hub

FEBRUARY 18, 2021

So, how successful was your organization’s fundraising last year? You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them. This was crucial at the time.

ROI 78

ROI Channel Measure Results 78

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

ROI 98

ROI Sponsor Badge Virtual 98

Gyrus

AUGUST 15, 2024

Measuring training effectiveness is important for organizations to see if their training programs are working well for their employees. Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs. It helps them know if they are using time and resources wisely.

Analytics 59

Analytics Measure Train Training 59

NonProfit Hub

JUNE 22, 2021

Donors give for a variety of reasons, like a personal connection to an organization. It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. As you know, improving donor relations is a critical component in every organization’s strategy.

ROI 83

ROI Donor Fundraising Gift 83

Candid

SEPTEMBER 3, 2024

But community and labor leaders, housing and other advocacy groups, and environmental justice organizations are fighting back. It requires a long-term strategy so that an ecosystem of organizations—with specialists in communications, legal support, and policy research—can work together to build a broad base of support.

Community 105

Community Organization Build California 105

The Fundraising Authority

DECEMBER 22, 2020

What I have noticed, however, is that there are seven key traits that are shared by the most effective development professionals… those who are most likely to meet or exceed the goals laid out by their organizations. They Focus on Metrics. When one of them dries up, the organization goes into a frenzy, programs suffer, and heads roll.

Effective 208

Effective Fundraising Profit Donor 208

Classy

AUGUST 11, 2021

With some language tweaking, you can create unique templates for your organization based on just about any email you’ve received and replicate what you loved about it. We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. 10 Giving Tuesday Email Templates.

ROI 109

ROI Fundraising Time Template 109

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. Monitor important dates : there are numerous awareness days that are relevant to your organization. Get organized : a content calendar can help you create a more consistent social presence.

Social Media 279

Social Media Calendar Content Media 279

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Are you tracking Return on Investment (ROI), and how?

Social Media 189

Social Media Foundation Media Examples 189

Association Analytics

SEPTEMBER 27, 2023

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. These could be qualitative or specific metrics or KPIs.

Analytics 169

Analytics ROI Associations Analysis 169

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Define metrics of measurement and create a social media ROI spreadsheet. Create and organize photos into collections and sets. Define your goals and objectives.

Social Media 277

Social Media Social Media Tech 277

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. In fact, 80% of respondents said video is important to their organization today, 91% believe video will become more important in the next 3 years, and.

Communication 139

Communication Video Strategy Nonprofit 139

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67

ROI Storytelling Measure Story 67

Amy Sample Ward

OCTOBER 24, 2012

These plans provide a starting point that participants can put into action immediately and build upon for larger projects and plans in the organization. Topic : Strong Connections: Linking Strategy, Goals and Metrics. Topic : Social Media ROI.

Kentucky 122

Kentucky Leadership Nonprofit Social Media 122

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Campaign 52

The Next Web

FEBRUARY 7, 2014

“The system asks for high ROI and enthusiastic projections,” Ries said. In success theater, entrepreneurs will build a business model around their unknown and highly unpredictable idea to make it seem like a high ROI project. Instead, find new metrics you can use to show investors value without resorting to the “plausible promise.”.

ROI 136

ROI Metrics Blackberry Problem 136

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Train Training Practice 52