12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report
Everyaction
MAY 24, 2018
As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Donor retention is still a challenge for most nonprofits.
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