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It’s called Tag this Image! Tagging,” or assigning descriptors to pictures, websites, and other content on the internet, is a huge trend in 2.0. with web pages, or on blogs with posts, tagging makes organization of items and search of them easier. Tagging is useful. Separately at your own computers, you tag images.
More generally, ScratchR relies on the community to largely self-police via the Flag as Inappropriate tag. ScratchR's intentional avoidance of popularity as a metric of success may foster more participation in small community groups, like galleries, that can give satisfaction in loves, comments, and remixes, if not in huge view counts.
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