Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. What I'd like to see is a social network analysis of active fans and their relationships with others.

Metrics 98

Metrics Benchmark Facebook Experiment 98

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. That said, below is selection of metrics to track and a brief explanation as to why. Social Network Followers. Other Metrics.

Mobile 184

Mobile Track Media Fundraising 184

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2010

This is a quick roundup of some of the wonderful reviews, blog posts, photos, and videos of The Networked Nonprofit. The Networked Nonprofit is Available on Kindle! I don’t yet have a kindle, so I was thrilled to see this tweet from CuriousLee with a photo he shared on our Networked Nonprofit flickr group.

Network 92

Network Oakland San Francisco Photo 92

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 131

Metrics Facebook People Change 131

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Twitter is not for every nonprofit.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Qgiv

NOVEMBER 9, 2023

Share stats and information that people can easily understand. Here are a couple key metrics: Donations : Have your donations increased? At a minimum, they want to support your cause by helping to expose it to their network. Tell your impact story. People are more likely to support organizations that they feel connected to.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

AFP Blog

MARCH 4, 2010

Mobile Social Networking Usage Soars [STATS]: "Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.".

Stats 20

Stats Social Network Mobile Network 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

Metrics 50

Metrics Museum Technorati Influence 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The morning had two segments, beginning with content and small group exercises on several themes from the Networked Nonprofit including culture change , transparency , and simplicity. Geoff Livingston did a great job at live blogging the first section in the morning. Refining Real-Time Networked Learning. Hashtag Stats.

Reflection 104

Reflection People Network Colorado 104

Classy

APRIL 16, 2021

Snapshot: Today’s Environmental Sustainability Stats. million metric tons of electronic waste was produced globally in 2019 alone, but only 11.4 Asian Pacific Environmental Network. Connect with Asian Pacific Environmental Network: . Read Next: How Ocean’s Power Our Wallets, Health, and Planet.

San Diego 126

San Diego San Francisco California Conservancy 126

NetWits

JULY 10, 2012

Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. You’ll even get real-time click stats! You’ll have real web metrics to back up your work. Stick to Facebook and Twitter. Master them first. First, set up a bit.ly

Social Media 251

Social Media Media Social Slides 251

Care2

MARCH 22, 2011

Nonprofits need to pay special attention to this stat. These stats are not surprising and show how many more people on nonprofit’s list are willing to take some sort of action on behalf of your organization, but they require a much deeper level of nurturing and engagement to turn them into donors. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Qgiv

SEPTEMBER 25, 2024

With Bloomerang , nonprofits can track and measure the metrics that matter most to them, including donor retention, major gift prospect numbers, and corporate giving totals. You’ve likely heard of brands such as EveryAction, Network for Good, and Salsa Labs—all of these technologies are now Bonterra’s software.

Organization 52

Organization Nonprofit Donor Platform 52

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. Do your website visitors find your content compelling enough to comment on and share on social networks? Postrank will show you who they are on the top 20 social networks. You should be reviewing these stats at least once a month. Postrank Analytics.

Social Media 65

Social Media Measure Tools Media 65

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 209

Social Media Media Avatar Organization 209

Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. I think this is because organizations feel limited by the 145 character tweet length. Plus it can be a noisy space.

Twitter 76

Twitter Japan Stats Statistics 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

Measure 50

Measure Impact Program San Francisco 50

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Some maybe surprised by this stat given how prevalent mobile is today. Can’t wait to get your hands on the data? of its email list size.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. Too often I hear nonprofit communicators and techies bemoan the stats that their Executive Directors and boards want them to track – mostly follower counts and ‘Likes’. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization.

Social Media 97

Social Media Measure Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 102

Measure Social Media Media Benchmark 102

Care2

JUNE 18, 2011

A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks. This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. Unfortunately many of these studies never tell the entire story.

Social Media 78

Social Media Media Social Stats 78

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

A few weeks ago, HandsOn Network launched The Good & Ready Campaign that leverages interactive technologies and social networking to support their partners, The American Red Cross , Ready.gov and FLASH by recruiting, inspiring and mobilizing volunteers in support of their goals for September, National Emergency Preparedness Month.

Hurricane 98

Hurricane Measure Social Media Pledge 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Consider featuring top participants in an email and showcase a screen shot of their personalized page for those who may not be on the social network arena.

Online 38

Online Fundraising Metrics Benchmark 38

NTEN

JULY 14, 2011

Sites like PayPal, authorize.net , Network for Good, and FirstGiving offer payment and donation APIs to third parties to build applications on. Metricly aggregates your data across the Web, allowing you to compare and combine your metrics in one place, and making it easier for you to stay on top of your business.

API 84

API Social Media San Francisco Integration 84

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. The index is a daily snapshot of your profile’s strength as it compares to other people in your industry and those in your network. Build A Network Of People Who Are Relevant To Your Industry. Shout out to my new friend Eke.

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. The index is a daily snapshot of your profile’s strength as it compares to other people in your industry and those in your network. Build A Network Of People Who Are Relevant To Your Industry. You never know where a connection might lead.

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Care2

AUGUST 22, 2013

Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Nonprofit Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Technology Trends Web 2.0

Online 71

Online Tips Calendar Test 71

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. It’s important that you begin paying attention to the stats. If you’re not appropriately monitoring performance, how can you gauge success? Infographics.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Connection Cafe

JUNE 13, 2018

Deena Shakir from Google Ventures shared the following stat: smartphones are one million times more powerful than NASA’s computing power when we went to the moon in 1969. A-B ties their bonuses to sustainability metrics. Imagine the possibilities today! What’s more? Incorporate different perspectives.

Impact 28

Impact Social Hype Europe 28

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% We see continuing efforts to build peer-to-peer networks and generate a profound and captivating sense of urgency through giving days, which can lead to positive outcomes. in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. He suggests starting with the context here and then read his article.

Open Source 50

Open Source Nptech Summary Tag 50

CauseVox

JULY 31, 2024

By recruiting a pool of passionate individuals to advocate on behalf of your cause, you’re able to meet new networks of donors and quickly scale your impact. This allows your supporters to easily share your updates, expanding your campaign’s visibility to their extended networks. Not sure where to start? What can $50 do?

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t m the Internet Marketing Manager for The Humane Society of the United States.

Case Study 50

Case Study ROI Social Media Contest 50