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I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.
How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns. This model isn’t just for gyms or museums—it can work for advocacy groups, community organizations, and more.
This came the "dashboard" for the Indianapolis Museum of Art , an ongoing effort to measure various aspects of the Museum's performance. According to the web site, the goal is to seek to quantify and report out on areas of activity of general interest to museum studies specialists, colleagues, and patrons.
My colleague, Devon Smith, a self-described data nerd who loves benchmarking pointed out this glorious example from the museum world from Sean Redmond , a Web developer at the Guggenheim. I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).
Forum One partnered with the Museum on a full website redesign and upgrade, to welcome more diverse audiences and provide a space to discover our shared American history through a modern, inclusive, and forward-looking digital experience. The site presents data for more than 35 health-related metrics for all U.S.
Photo Source: Indianapolis Museum of Art Blog. But, for the most part, nonprofit dashboard reports, if they are measuring the right metrics, are useful tools. The Indianapolis Art Museum has been doing just that by sharing its institutional dashboard out for everyone to view. Two years later, we might have some answers.
I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki.
If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.
Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. The Indianapolis Museum of Art’s dashboard is an oft-cited example. The Indianapolis Museum of Art’s dashboard is an oft-cited example. 2) Status Dashboards. 4) Tracking Dashboards. 5) Scenario Comparison Dashboards.
Official Google Blog: Explore museums and great works of art in the Google Art Project – Take yourself on an art tour using Google Maps! "One Popularity and relevance are the most common metrics through which to filter that content – but are they the best?
This is absolutely a valuable metric, but I was curious how this data might vary if the list was based on organizations with the strongest social media presence.the ones we stand to learn the most from. Museum of Modern Art. Museum of Modern Art. Metropolitan Museum of Art. United Nations High Commissioner for Refugees.
In fact, companies with digitally literate board members significantly outperformed their peers on key metrics: “ Doing business in the digital era entails risks ranging from cybersecurity breaches and privacy issues to business model disruptions and missed competitive opportunities. But the initial costs should not be a deterrent.
We are excited to share that the Smithsonian National Museum of African American History and Culture’s Freedmen’s Bureau Search Portal , NYU’s Congressional District Health Dashboard , and March of Dimes have been named Anthem Awards finalists. Bureau of Refugees, Freedmen, and Abandoned Lands.
I'm thrilled to share this brilliant guest post by Marilyn Russell, Curator of Education at the Carnegie Museum of Art. This is a perfect example of a museum using participation as a design solution. Our colleagues in the Museum of Natural History were eager collaborators. It is great to feel more of a part of the museum!" "All
Gensler estimates that use of GPS has the power to offset up to 341,000 metric tons of carbon annually. DLR Groups upcoming conversion of a department store into the Albany Museum of Art, meanwhile, will avoid about 65% of the embodied carbon emissions (in this case, about 1,600 metric tons) of a new building.
From a steep learning curve to having to interpret new metrics, the frustration is real. The data isn’t apples-to-apples We knew this going in, but organizations are still having to adjust to learning and setting up new metrics, while data like unique pageviews and bounce rate are gone. Key issues of concern (i.e.,
That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.
About a year ago, the Dallas Museum of Art did something truly innovative. The museum’s memberships have tripled in the past year. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. The museum has taken Web 2.0 And the results have been overwhelming.
My version of the game includes "life happens" cards where groups gain points if they solve certain problems like staff resistance or define metrics. For example, when I did this workshop in Australia, I met Dr. Linda Kelley who had just finished an analysis of the technographics of Australian museum goers. What to do?
Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. SFMOMA’s Museum Store board is one of the its top three boards in terms of followers. First, let me offer this disclaimer.
A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Measurement is a comparative science, so you have to compare that number to something you done in the past or to peer organizations.
This innovative project offers comprehensive data on 36 metrics for all 435 U.S. Freedmen’s Bureau Search Portal Bronze Anthem Winner in Best Use of Data The Freedmen’s Bureau Search Portal is a collaborative effort between Forum One and the Smithsonian National Museum of African American History and Culture.
Presentation by Laura Lee Dooley a metrics and social media geek for a nonprofit. Brooklyn Museum With over 21,000 followers, the Brooklyn Museum, one of the oldest and largest museums in the country, is having discussions about art with art patrons and other art museums on Twitter.
When my sister first started working with a nonprofit museum, she had a lot to learn about the fundraising process for the organization. The museum had notes saved in their donor management software about the seating preferences for their major donors and that particular donor preferred their regular seat toward the front.
Beth Kanter, Social Media Strategy Is Everywhere in the Organization - Indianapolis Museum of Art. What hard data points or metrics will you use to track your objectives? You need to pick the right hard data points or metrics that will help you track your objectives. Nina Simon, How Much Time Does It Take To Do Social Media?
Explore the March of Dimes case study Smithsonian NMAAHC’s Freedmen’s Bureau Search Portal The Smithsonian’s National Museum of African American History and Culture’s Freedmen’s Bureau Search Portal now makes more than 400,000 pages of volunteer-transcribed records and previously-unavailable data sets accessible for anyone to search.
is an online engagement strategist for World Resources Institutes and in her spare time writes a blog about using metrics for nonprofit web advocacy. is the author of the popular Museum 2.0 Blog that covers how museums are using social media. Laura Whitehead. is the queen of nonprofit technology in the UK. Laura Lee Dooley.
The averages we report for each metric are medians — they represent the middle nonprofit out of all those which provided data. When Sarah’s not at work (and there’s not a pandemic), you can usually find her with her two boys hiking the Billy Goat Trail, swimming at the pool, or exploring the Museum of Natural History. Related Links.
Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. These metrics are key indicators of your nonprofit’s success. Microsoft uses metrics like clicks and impressions, so you can easily assess your marketing progress for each campaign. .
Seb Chan has a lovely, long interview up at Fresh+New with Helen Whitty about the Powerhouse Museum's new mini-exhibition, the Odditoreum. The Odditoreum is another wrinkle in the study of visitors' understanding and interpretation of authenticity in museums. I enjoyed listening to it (virtually, not at the museum).
In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. All this technology and data have made it possible for nonprofits to use a range of metrics to measure growth and performance. Read next: 4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance.
I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. I'll be doing a presentation on a panel at the Museum Computer Network Conference in two weeks on this topic and in early 2008 for the Legal Services Corporation. You want to focus on the goals and outcomes (benefits) first - not the metrics.
Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.
Will Cary with the Portland Museum of Art shares how the organization invested and innovated to grow. - Amy Braiterman with Blackbaud talks about key trends and metrics in peer to peer fundraising. In this episode… - Roger Craver with The Agitator and DonorTrends discusses donor retention and loyalty.
The first was driving donor acquisition and fundraising with minimal direct mail and email marketing, the second is that their only previous mobile campaign happened during a large museum exhibition, and had poor results. They decided to pilot their mobile campaign using a multi-channel approach.
Examples: Wildlife Direct and Brooklyn Museum. 8: Launch small pilots and reiterates using the right metrics to understand what is and what isn’t working. These ideas are illustrated in the slides below. 1: Social media must be integrated with internet communications or program strategy.
James Yasko is writing an article for an upcoming issue of Museum News on museums and Web 2.0. Here's the question: What advice do you have, as one who keeps up with technology as it relates to museums, to a group looking to incorporate Web 2.0 Has your tagging system increased overall google hits for the museum?
I'm going to be teaching two intermediate/advanced workshops, one on mapping metrics to social media strategy and the other on listening. (The Not only does she illustrate the valuable qualitative insights you can glean from social media listening efforts, but shows how to apply them to a museum context.
This includes summer art camps, museums, theaters, art galleries, and more. Participants could gather sponsorships from friends and family for their participation, and the event itself could take place in a museum or gallery space. Don’t be discouraged. It’s a fun and interactive way to engage supporters and raise funds.
To determine these target metrics, review past event results. Art & History Museums Maitland planned a virtual three-day online art auction. Use multiple channels and take insight from past data and metrics for guidance. This committee will be responsible for: Setting goals for the auction. Host a rehearsal or walkthrough.
It’s important to have benchmark energy metrics so your organization can set attainable efficiency goals. Case in point: Having completed a number of energy efficiency measures, Shedd Aquarium took on a bigger project: installing a microgrid on Chicago’s Museum Campus, home to Shedd Aquarium, the Field Museum and the Adler Planetarium.
Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. If your metric is more people in the door, you might be tempted to completely twist and transform yourself in a brazen attempt to get people in.
By Lori Byrd-McDevitt After a decade spearheading the social media presence at the world’s largest children’s museum, Lori now co-owns her agency 1909 DIGITAL where she helps others with their digital strategy. She is an adjunct in JHU’s museum studies faculty. Museums have made waves. It’s our time to shine. Let’s do this.”
As many of you know, I’m writing a book about participatory design for museums. The book is intended to be a practical guide to participatory museum experiences focused on design strategies, case studies, and activities. And then there’s the problem of finding the right metrics for evaluation. And there’s a third reason.
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