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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. Read on to learn how to best track and report on your key performance indicators (KPIs). It’s important to tailor your metrics and dashboards to meet their needs.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Automated email marketing, a key aspect of email services for nonprofits, frees up time staff can use to focus on other pressing tasks. Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience. This is key in building and maintaining relationships with supporters.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Begin with the End in Mind: What’s Your Desired Outcome? The very best advice I can give you on storytelling is to always start with the end in mind. What Do You Want the Story To Do?

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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. However, keep in mind that it’s a less straightforward metric in the case of capital campaigns than it is for annual campaigns you might host.

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PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. The last point is critical, in my mind, for Pepsi to demonstrate that the projects did have a social change impact. Overall impact towards helping communities.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . But keep in mind that there is a right and wrong way to do marketing. . Then, assess relevant metrics to see which types of content receive the most engagement. Keep inclusivity in mind when designing your site.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Use a main navigation menu with clear labels, and include a search bar so users can easily pinpoint specific pages, content, or products they have in mind. Choose a website builder that allows you to create a responsive design, and ensure the text and buttons on each page are large enough for people on smaller devices to read and press.