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[Free Webinar] 5 Lessons from the Generational Giving Report to Incorporate in Your 2025 Fundraising

Nonprofit Tech for Good

The good news is this is an open book test! Bloomerang and Qgiv’s 2024 Generational Giving Report surveyed over 1,000 donors of all ages to learn how donor giving preferences are changing, what different generations are looking for before they donate, the communication channels preferred by each generation, and more.

Lesson 204
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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Understanding the donor’s motivations can help a nonprofit develop motivating messaging, use the right fundraising methods, and segment their supporter list to target those who are most likely to give. Conduct online donor surveys. Alter your current appeal messaging and fundraising methods to align with these giving reasons.

Donor 284
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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Why A/B testing is essential to your startup’s campaigns

The Next Web

Well, if you’re Steve Jobs, you can make bold statements such as, “It’s not the consumers’ job to know what they want,” but for the rest of us, there’s A/B testing. Are you and your organization running A/B tests? But before we get started, let me establish one, and only one, ground rule: Never test more than one variable at a time.

Test 131
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The Higher Ed Enrollment Cliff: What 280,000 Surveys Tell Us

sgEngage

These students don’t have guidance counselors, take college entrance tests, or have parents as influencers. How Math is the Solution Since 2019, CollegeAPP has surveyed Americans nationwide to identify adults who intend to pursue postsecondary education and training. At Babson, Bentley, U.C. Let me share more.

Survey 96
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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

Provide a recommendation in this quick survey and we’ll share the results with everybody. In growth marketing, creative is the critical X factor : Self-proclaimed “growth marketing nerd” and current Uber growth team member Jonathan Martinez breaks down how to be successful with creative testing. Recommended by: Anonymous.

Marketing 102
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TechCrunch+ roundup: Tested TAM tips, no-code tech survey, writing crypto white papers

TechCrunch

Calculating TAM, SAM and SOM sounds like an existential exercise, but there’s no need to dread it “if you approach market sizing methodically,” says Marjorie Radlo-Zandi, a veteran investor and entrepreneur. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription.

Survey 87