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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. Since tweets have a very short life span, it’s a good practice to retweet your own tweets.

Twitter 361
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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

Communication Preferences 33% of online donors say that email is the communication method most likely to inspire them to make a donation. The three least common methods of making online donations are Amazon Pay at 1% and stock transfers and cryptocurrency at less than 1%. 44% of online donors are enrolled in a monthly giving program.

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Best practices to improve your association’s data security strategy

Nimble AMS

Strong data security practices are vital for the integrity of your association. Keep reading for helpful best practices to improve your data security strategy. Best practices to guard your association’s data Your members trust you with their personal information. But how secure is your organizational data? What is data security?

Practice 100
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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Remarkably, fewer than 3% of fundraisers prioritize seamless payment methods like PayPal, Venmo, or Apple Payeven though nearly a quarter of donors prefer exactly these options. Get our free guide, Mission Retainable: Exploring What Really Drives Donor Loyalty , to discover even more practical, actionable insights.

Retention 245
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Partnering with more than 500 clients over 16 years, our experienced team uses best practices to deliver custom, award-winning web solutions that meet our clients’ objectives.

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10 Must-Know Stats About COVID-19 Donors

Nonprofit Tech for Good

1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%). It’s worth noting that 68% of the COVID-19 donors were female, 31% male. 41% were Baby Boomers, 24% Millennials, 22% Gen X, 11% Matures, and 2% Gen Z. of COVID-19 donors are enrolled in a recurring giving program.

Stats 355