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Nonprofit Market Research: What It Is & How To Get Started

DNL OmniMedia

How does your nonprofit stack up against competitors or like-minded organizations? Where would you like to test your hypotheses against actual research? You’d then draft research questions and strategies to test whether these assumptions are true. Step 3: Design your market research survey. Designing Your Survey Method.

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Doing good with AI tools: Navigating ethical considerations for the social sector 

Candid

A recent Salesforce survey found that more than a quarter of respondents are using AI tools at work, more than half of whom are using AI that is not approved by their organizations, including in the social sector. One method being used to better understand potential problems and limitations of an AI system is model cards.

Tools 52
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Remember your goal is persuading consumers.

Lesson 59
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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These methods can help you gain insights into potential supporters’ preferences, motivations, and concerns.

Guide 52
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3 Proven Ways to Find and Convert New Donors

sgEngage

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Gone are the days when organizations relied solely on traditional methods to find and engage donors.

Donor 91
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End-of-Year Reporting: How Are You Collecting and Packaging Your Data?

Forum One

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Then you can begin looking at your data with a direction and purpose in mind. Analyze with actionable data in mind.

Report 71
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Nonprofit Membership Models: The What, Why, and How

Neon CRM

There are a few methods you can use to get to know your target audience, including… Data: What can your past supporters tell you about who may be interested in your cause or services? Surveys: If you could meet with all of your current supporters or members, what would you ask them? Next: Test, test, and test some more.

Model 52