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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

One example of a nonprofit organization rebranding in order to create a more positive impact on the community they serve is the Arizona based nonprofit formally known as Phoenix Youth At Risk. Phoenix Youth At Risk decided to undertake the task of rebranding and changed the name of their organization to New Pathways For Youth.

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ASU Lodestar Center Blog: Fear not, nonprofit professionals!

ASU Lodestar Center

As Board President of YNPN Phoenix , I often hear from other emerging nonprofit leaders – including our board – a shared desire to perform with high standards in the face of huge workloads, while at the same time wanting life/work balance. No pressure there, ha! Facing a challenging situation at work? Access resources!