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How St. Jude Connected with the Next Generation of Donors for a Record Fundraising Year

Saleforce Nonprofit

When the COVID-19 pandemic reached the United States last spring, Rick and his team at ALSAC responded by continuing to lean into a digital focus to maximize the organization’s donor outreach strategy. ALSAC responded to the pandemic by focusing on virtual events to maximize the organization’s donor outreach strategy.

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Advice for a Record-Breaking Fundraising Year

Saleforce Nonprofit

Jude Memphis Marathon Weekend is an example of reaching new audiences. Most recently, given the pandemic, it had to go virtual, which also allowed for iteration on the campaign, including featuring multiple race options leading up to the ultimate race. Their advice and insights have been invaluable to me and our team.

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