Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. ”- Hal Varian, Google.

Skills 110

Skills Facebook Social Media Literacy 110

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2013

Social media and working online doesn’t have to be overwhelming; you can take back control. To practice techniques like mind-mapping, use of visualization, attention-training, technology tools, and more to stay focused and productive in our work. He will teach us some drawing techniques for those of us who are not Picassos.

Social Media 101

Social Media Mind Media Wikispaces 101

Fast Company Tech

APRIL 14, 2025

Many of the management techniques we have talked about over the last 30 to 50 years are woefully outdated. The great leaders have to be very skilled in how they deal with external events. Hes a brilliant guy, created the whole field of social media, but hes not going to do well in this because he is not well grounded.

Advice 105

Advice Leadership People Newsletter 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2013

I always learn something from his participatory style, humor, and techniques. Here’s a few things I learned. My colleague, Dirk Slater , has written about how he applies Gunner’s techniques in his own technology/activist trainings. Others have also documented and used the technique or taught others how to do it.

Facilitation 102

Facilitation Technique Ideas Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 9, 2013

Last week I was in Chicago to facilitate a session about leadership and social media as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits. The best social tools and techniques that leaders themselves and their organization can use to get results. Model the Model.

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Social Media Adopt Media Social 127

Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2017

Evaluate your content, facilitation, and logistical skills against participant evaluations. Conferences are a great opportunity to take workshops and observe the facilitator’s techniques. Many of us do this and take content notes, but it is also great to take notes about instructional design and facilitation techniques.

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Participatory Facilitation Technique Exercise 79

Beth's Blog: How Nonprofits Can Use Social Media

MAY 15, 2012

My sessions were integrated into the various leadership, visioning process for women’s rights, curriculum development, and evaluation methods modules throughout the week as networked and social media skills were not the main focus. Here’s a few facilitation techniques that I learned from documenting the session.

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Rwanda Social Media Leadership Train 116

NetWits

APRIL 11, 2012

Now day’s every conference you go to has a HUGE social media focus. Just like direct mail, email isn’t going away just because some new thing called social media came along. Don’t let it go to pot because of all your focus on social media or mobile. Hopefully they’ll spark your thinking and motivate you to try a few new things.

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Technology Nonprofit NTEN Social Media 245

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2011

The morning used the World Cafe technique. The world cafe technique is where participants learn through conversation in small groups. It is an effective technique to use to help participants process what they’ve learned and to harvest insights. Fluency in social media skills. Photo by SMEXbeirut.

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Social Media Media Social Technique 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. In this model, there are four different levels of social media practice: Crawl, Walk, Run, Fly.

Social Media 102

Social Media Practice Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Social Media has created an opportunity for people are not world famous to influence other people in their networks.

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Social Media Influence Strategy Media 118

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. My three words: streamline, weave, and Einstein. Good for you!

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Social Media Media Social Tips 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

But I also got the opportunity to learn and hear Rob Reich, associate professor of political science, Stanford University, and faculty co-director, Stanford Center on Philanthropy and Civil Society (Stanford PACS) and Lucy Bernholz, visiting scholar, Stanford PACS present their research in a talk called “New Skills for the New Social Economy.”

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Skills Reflection Management Nonprofit 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

On January 30th, I’m speaking at the Social Media for Nonprofits in New York City. Moreover, adding context is another curation skill. The best way to learn these skills is study how the experts work. ” I have learned a lot of about the techniques of good curation just from observing her practice.

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Social Media Content Practice Media 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2011

For those of us who work on social media and networks, “content fried” is an occupational hazard. So, it is important for us to incorporate techniques in daily work life that reduce the chances of this happening. The latter requires a different type of attention and whole new set of information coping skills.

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Content Tips Help Reflection 139

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.”

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Social Media Metrics Media Social 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test.

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Social Media Audience Content Media 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. The Social Media Strategy Map and Worksheet 1.

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Social Media Map Strategy Media 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

Recently, Robin highlighted an article by Jarche titled, “ Ask What Value You Can Add ” on Social Media Today. Jarche describes some techniques on how to do the most important, but sometimes difficult step of sense-making. Content curation is not about sharing links as you find them.

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Content Nonprofit Skills Technique 126

.orgSource

SEPTEMBER 19, 2023

To help our colleagues build the skills they would need to handle fast-moving technology, we spent a lot of time talking with thought leaders. We call that constellation of skills, Association 4.0 That’s just the teaser for unique engagement strategies and persuasive techniques that you won’t learn about from anyone else.

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Sponsor Associations Director Trend 221

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. The strongest recommendation in this article is that you invest in building skills in using Facebook Ads inside your organisation. . 1) Forget about organic, focus on ads.

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Charity Facebook Test Profit 332

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks.

Social Media 110

Social Media Network Media Social 110

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2020

2) Start A New Professional Journal: For as long as I can remember, I have kept an annual professional journal, using a variation of bullet journal technique. Chris Brogan’s technique is select three words, but I modify it by articulating key themes. Skills in this area I want to deepen are reflection and creativity.

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Professional Personal Nonprofit Build 143

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2010

The Nasscom Foundation in India, the epicenter of nonprofit technology and social innovation, invited me to present as part of the Global CSR track in a session about reaching the Bottom of the Pyramid with technology and social media. And during breaks from sessions, did a lot of media interviews. Customize once you get on-site.

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NGO Social Media India Reflection 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2020

It’s time to up your virtual facilitation and convening skills. As nonprofits are impacted by the CoronaVirus and need more virtual meeting skills, I’d like to share what I have learned. Here are some more techniques to ensure that your virtual meeting participants are listening.

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Facilitation Virtual Effective Technique 167

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

On New Year’s Day, I heard a story on NPR about some research on instructional techniques used by many college professors – the lecture and how it is less effective in an age information abundance. This gave me an excuse to look at different types of peer learning exercises and facilitation techniques.

Learning 119

Learning Experiment Create Technique 119

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2014

Last month I had the pleasure of taking the Luma Institute Train the Trainers workshop where I got a chance to immerse in practicing facilitation techniques based on human centered design principles. The workshop instructor Peter Maher is founder and CEO, of Luma Institute , and a Jedi Master. ” What is Human Centered Design?

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Facilitation Method Nonprofit Technique 134

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

We used some Human Centered Design techniques from their “ Innovating for People ” design methods recipe book. It was the most stimulating web platform strategy session that I have ever experienced! Is it only used by people with artistic talents and graphic design skills? Anyone can be a designer! Technique 2: Affinity Mapping.

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Strategy Design Digital Technique 130

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Social Media Presence: ACLUNJ.

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Social Media Measure Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2011

’ The book was an inspiration and encouragement for those us whose inner critics have been keeping us away from using the technique in front of other people. The book offers a wonderful road map for a learning journey to internalize these techniques and I’ve practicing a lot.

Facilitation 109

Facilitation Technique Template Skills 109

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Written social media policy. Written social media plan. Increase reach on social media channels. Training Design.

Network 98

Network Strategy Learning Build 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

How To Marry Social Media with Fundraising. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. These platforms allow nonprofits to seamlessly integrate social media into an online campaign.

Community 111

Community Fundraising Giving Social 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

I created Excel for Evaluation , a series of more than 25 video tutorials with real examples from nonprofits, to share my favorite techniques with nonprofit leaders like you. You can follow this syllabus to boost your skills at all stages of the data analysis process. My favorite housekeeping skill is freezing panes.

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Data Nonprofit Statistics Chart 139

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

If your nonprofit social media team is trying to decide whether or not to create and use an infographic as part of its marketing strategy or reporting process, here’s a decision-making tree. I would argue that incorporating a visualization process as part of your regular reporting on results will improve your data sense-making skills.

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Measure Blended Chapter Picture 137

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Mozilla Week of Service Begins September 14th: Mark your calendars and sign up to offer your geek skills to your local community for a service project this week. Charlene Li's latest slide deck about engagement, relationships, and social media. Ah, one more screen capture for my social media research snippets.

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Social Media Nptech Ning Social 91

The Next Web

OCTOBER 6, 2013

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. The techniques that PR professionals use to generate positive press are numerous and diverse. That’s where social media comes in.

Companies 145

Companies Strategy Social Media Press 145

The Next Web

DECEMBER 30, 2012

Learning a new skill can also increase the chance of serendipity, the “magic” moment when seemingly unrelated concepts form an orignal thought in your head. Considering picking up new skills? Social media marketing for startups : How to use social to launch, position your messaging and get distribution. Let’s get started!

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Learning University Language Course 156