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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

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Snapchat launches generative AI video Lenses

Engadget

Snapchat's future includes generative AI video Lenses, wherein users can watch themselves cuddling with virtual animals on screen. All three Lenses, as well as future ones Snapchat releases, are powered by a generative video model the company built in-house. This article originally appeared on Engadget at [link]

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8 Tips for GivingTuesday Social Media Posts

CauseVox

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. The cost and effort needed to create a video are significantly reduced.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). 58% of gamers have donated to charity by buying video games through initiatives like HumbleBundle. 58% of gamers have donated to charity by buying video games through initiatives like @HumbleBundle. Social Media Stats.

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

Google Campaign URL Builder :: ga-dev-tools/campaign-url-builder This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Social Media 1. See also Duda , SquareSpace , and Wired Impact.

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