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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. These are your social media ambassadors. . Social media aims to connect people with people. 2) Choose the right people.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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How to Use Social Media Holidays in Your Nonprofit Marketing Plan

NonProfit PRO

Social media holidays are a great opportunity for nonprofits to engage with their communities and spread awareness about the work they do. But what are social media holidays? And how can you make the most of them? .

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). 19% of donors would give by scanning their smartphone at a digital billboard on public transport or at an airport ( Global Trends in Giving Report ). Social Media Stats. Peer-to-Peer Fundraising.

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8 Tips for GivingTuesday Social Media Posts

CauseVox

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.