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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 329
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How to get media to cover your nonprofit 

Candid

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. They still rely on external media outlets to help get the word out about their work and raise their profile.

Media 115
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NPR CEO Katherine Maher makes the case for why public radio is essential to American democracy

Fast Company Tech

Tomorrow, NPRs CEO Katherine Maher goes before a DOGE congressional subcommittee to defend the public media outlets case for federal funding. I think that that’s something that often gets lost in the conversation about public radio is the overall percentage of funds that go directly to local stations.

Public 104
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events. But not all nonprofits are effective on social media.

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How Just Stop Oil harnessed emotions to ignite public concern for climate change

Fast Company Tech

Many will read the groups legacy through the lens of public hostility: the frustration caused, the angry headlines, the outrage at its tactics. It is a sign that these activists succeeded in emotionally charging the public debate about climate change. But the intense backlash directed at JSO is not evidence that its campaign faltered.

Public 91
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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. These are your social media ambassadors. . Social media aims to connect people with people. 1) Determine your social media objectives.