NTEN

JANUARY 14, 2009

Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. How would you measure the ROI of the video? . There are some emerging companies working their way toward tracking this third dimension of social media ROI. social media.

Social Media 66

Social Media ROI Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

tags: blogging nptech ).   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. . 

Digg 88

Digg ROI Twitter Slideshare 88

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Effective Social Media. Connecting With New Colleagues. Example: Red Cross.

Social Media 118

Social Media Media Social Nonprofit 118

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

NTEN

FEBRUARY 17, 2010

We also find, from time to time, that advances in technology -- say, the microwave, or social media -- cause us to rethink everything we thought we knew. Resources: Social Media Listening Tools. It's a question without an answer, but social media makes the tension apparent every day. Social Media Policies. Personal v.

Social Media 86

Social Media Media Social ROI 86

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

TechImpact

NOVEMBER 6, 2014

Fifteen percent of nonprofit marketers say they are successful at tracking ROI; however, having a documented content marketing strategy helps (34% of those who possess one say they are successful at tracking ROI). Social Tech content marketing nonprofit nonprofit technology nonprofits npTech social media technology'

Content 119

Content Benchmark Marketing Report 119

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108

Web ROI Social Media Bookmarking 108

Amy Sample Ward

JANUARY 21, 2009

Today was the first webinar in the Storytelling & Social Media series from NTEN and TechSoup Global. Here’s my slide deck: Social Media Building Blocks. tags: nonprofit nptech ). Upcoming events in the series include podcasting, video creation, creating social buzz, and social media ROI.

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Social Media Slides Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages.

ROI 74

ROI Measure Benefit Ratio 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

NpTech Talk. NpTech Software. Here's two roundups of links about social media and nonprofits. Most of the links identified have flowed through the NpTech Tag stream but nice to revisit them! Web Site Usability, Social Media Engagement and ROI. Ruby Sinreich's Advocacy 2.0 The Socialmarkets Manifesto is here.

Nptech 50

Nptech Summary Language Advocacy 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

NpTech Conversations. For more NpTech Talk, see this roundup over at the NTEN blog. Social Media A couple of really useful posts on Facebook and Nonprofits. NpTech Slide Decks SlideShare is like YouTube for powerpoint presentations. There's even an NpTech group that has to date 115 slideshows and 31 members.

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Nptech Slides Summary Tag 50

NTEN

MAY 18, 2011

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers.

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ROI Survey Attention Evaluation 65

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But how should nonprofits track their social media? What tools should they use? Lets dig in.

Social Media 70

Social Media Track Media Social 70

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 53

Social Network ROI Social Media Advocacy 53

Amy Sample Ward

DECEMBER 2, 2009

" Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

Web 114

Web Bookmarking Social Media Metrics 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.  Our session is on the social media metrics track and one of a few that are geared for nonprofit folks. And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Clean1982 The NpTech Tag Summary is a weekly compilation of resources tagged with "nptech" by those who follow all things nonprofits and social media. The summaries are more focused on a social media theme or a social media question related to practice. Do you remember the Grasshopper and the Ant Fable ?

Nptech 50

Nptech Social Fundraising Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits.

Social Media 56

Social Media Slideshare Profit Media 56

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All great questions!

Social Media 76

Social Media Media Online Communication 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. blog thought it was cool too.

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Convio Nptech Tag Summary 50

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Nonprofit 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

I'm honored to have a chapter in the book about ROI and you can hear geek out about it here. I'll be presenting about ROI as it pertains to investing in technology infrastructure or systems, not just social media. I did a panel presentation at the NTC conference in April on the chapter as well.

Conference 87

Conference Technology Online Chapter 87

Connection Cafe

DECEMBER 13, 2012

As your organization develops its social media and fundraising strategies, don’t forget to provide your fundraisers tips on how they can use social media to fundraise!

Social Media 46

Social Media Media ROI Fundraising 46

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Submitted by Peter Campbell, publisher of Techcafeteria Non Profit social media maven Beth Kanter blogged recently about starting up a residency at a large foundation , and finding herself in a stark transition from a consultant’s home office to a corporate network. Tags: guest blogging ROI.

ROI 50

ROI Web Policy Hunger 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

NTEN

MARCH 26, 2009

I came across a great white paper about the use of social media by marketers. One of the most common things I hear from nonprofit staff is something along the lines of, "I'm just learning about social media. Social media is an area the nonprofit sector has been, in many ways, leading the way! . Kudos to Michael A.

Social Media 54

Social Media Lesson Media Marketing 54

NTEN

FEBRUARY 20, 2009

Superstar NTEN member Amy Sample Ward interviews Clay Shirky -- NTC09 Plenary Speaker and author of Here Comes Everybody -- about how social media will affect the future of nonprofits, specifically about how nonprofits are (and should be) communicating with their members/supporters. Rockstar Beth Kanter presented on social media ROI.

Nptech 36

Nptech NTEN Mashup Social Media 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Most NpTech blogs are high school level. One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. NpTech Global Kabissa joins Aid for Africa for the third year running!

Social Network 50

Social Network Nptech Tag Network 50

NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. People are talking about you.

Social Media 62

Social Media Media Social Cancer 62

NTEN

AUGUST 26, 2010

The Telesummit was formed three years ago to celebrate all the innovative women out there making an impact in the fields of technology and social media -- women like Deanna Zandt , Beth Kanter , Amy Sample Ward , Michelle Murrain , and Lauren Vargas , among others, who will be presenting at Women Who Tech. . ROI of Social Networking.

Tech 60

Tech Org Open Source ROI 60

NTEN

FEBRUARY 12, 2009

If you haven't been attending the Storytelling & Social Media series , presented by Techsoup Global and NTEN, you've been missing out! . Social-media-for-nonprofits guru Beth Kanter will dicuss ROI: measuring the return on your investment in social media. The final session is next Wednesday.

Social Media 36

Social Media Storytelling Media Social 36

NTEN

OCTOBER 19, 2012

Determined to embrace integrated, multichannel marketing, the nonprofit sector is increasingly shifting direct marketing budget to emerging channels of consumer solicitation, most notably mobile, social media, and online advertising. Perhaps the most blindly engaged channel used by nonprofits is online advertising.

Online 81

Online Marketing Social Media ROI 81

NTEN

NOVEMBER 8, 2010

It’s all about your return on your engagement; Return on Engagement (ROE) is the new Return on Investment (ROI). Social media is a great tool for increasing supporter engagement; a majority of nonprofits have realized this. of internet user time is spent on social media and social networking. Tags: NPTech NTEN.

Trend 100

Trend Technology Nonprofit Social Media 100

NTEN

JANUARY 22, 2009

Yesterday, we kicked off a webinar series we're brining to you in association with TechSoup Global: Social Media & Storytelling. . We started off with Buliding Blocks of Social Media with Amy Sample Ward. It was great to pick Amy's brain and learn about the basics of social media. social media. social media.

Social Media 36

Social Media Storytelling Media Social 36

Connection Cafe

SEPTEMBER 16, 2009

The crux of his post: nonprofit organizations haven’t bothered to “to show up in a big way” in new marketing and communications efforts – namely social media from fear of change. Thanks Seth Godin - #nptech needed a good topical bouhaha." Doesn't look like many of my #nptech colleagues are either.”

Social Media 48

Social Media Activism Active Activities 48