The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. Tracking the right metrics helps you understand your impact, refine your strategies, and maximize your resources.

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Whole Whale

DECEMBER 19, 2024

Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3. Feel free to *borrow* because we can’t work with everyone.

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sgEngage

JULY 3, 2024

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

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Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. Launched on May 5, 2003, LinkedIn is a social network for professionals.

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Fast Company Tech

APRIL 14, 2025

Operated by the state-owned Socit Nationale Industrielle et Minire (SNIM), the train is a crucial economic lifeline for Mauritaniahauling up to 16,800 metric tons of iron ore per trip across remote desert terrain in open-air cars stretching up to two miles long. Still, that hasnt stopped social media.

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Forum One

JANUARY 28, 2025

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers.

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The NonProfit Times

OCTOBER 22, 2024

One-quarter of Gen Z also responded they were inspired to look into or donate to a cause because of social media. Features include real-time, dynamic progress metrics and a new donate button designed to inspire action. In the U.S., Instagram and Instagram Stories integration, allowing sharing that was not previously available. *

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much. He holds an M.A.

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Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. About the Author.

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Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Link clicks.

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Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Some of these actions include sharing a blog post to social media platforms, or buying a product.

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Nonprofit Tech for Good

NOVEMBER 30, 2014

Many nonprofits new to mobile and social media make marketing a high priority in their content strategy by repetitively asking for donors, e-newsletter subscribers, and event attendees. Marketing on mobile and social media in the nonprofit sector needs to be subtle because most donors and supporters don’t like being marketed to.

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Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the platform scalable to support your nonprofit growth in upcoming years?

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Bloomerang

DECEMBER 18, 2024

Organizations that share success metrics — like the number of residents who opened their first bank account or completed financial education programs — demonstrate direct donor impact on community stability. Regular impact reports highlight key metrics, while monthly newsletters feature success stories and upcoming needs.

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Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. We work quickly to create and disseminate content, and look at metrics on our various digital platforms.

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Candid

OCTOBER 16, 2024

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

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Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It’s not enough to say ‘I want to use social media for fundraising’.

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NonProfit PRO

JANUARY 11, 2022

Do you want to know the singular metric that will excite your nonprofit leaders? It’s high engagement. So amplification marketing is an essential method for you to grow your brand’s reach in the community through your marketing efforts.

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TechCrunch

FEBRUARY 14, 2023

Software founders have never had so many metrics thrown at them by VCs on how to run a business. Across social media, in newsletters and at events, it’s been hard to escape charts on measuring CAC, cash burn, growth and efficiency. We’ve never believed that great businesses are built solely on metrics or KPIs.

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Candid

MAY 14, 2024

It’s also the perfect time to do a social media audit for your nonprofit organization. A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ).

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Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low.

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Nonprofit Tech for Good

SEPTEMBER 19, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It’s a good idea to be strategic, with the use of a content plan to schedule the content of your #GivingTuesday campaign in advance and what metrics you’ll be measuring to determine whether your campaign was successful.

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Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? The amount of the sponsorship largely depends on your social metrics – following, reach, engagement, and average video views. With in-person events postponed for the foreseeable future, digital opportunities own the stage. .

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Nonprofit Tech for Good

FEBRUARY 23, 2017

Many nonprofits new to mobile and social media prioritize marketing in their content strategy by repetitively asking for donors, e-newsletter subscribers, and event attendees, but without storytelling, a heavily focused marketing approach is doomed to fail. It’s the same with video, branded images, cases studies, etc.

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Bloomerang

DECEMBER 12, 2024

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. Monitor email metrics such as open and clickthrough rates to determine how frequently supporters open your emails.

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sgEngage

NOVEMBER 20, 2024

A youth nonprofit could partner with a local tech company to fund a coding camp, while giving the company visibility in marketing materials and on social media, for example. Create an action plan: Choose one area to explore, set up financial metrics, and implement the plan.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

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Nimble AMS

DECEMBER 2, 2024

Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. Post on social media In advance of this year’s GivingTuesday, you’ll want to consider what your organization should post on social media.

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Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. Define your metrics of success.

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Whole Whale

MARCH 28, 2025

Interested : They actively choose to learn morevisiting your site, following you on social media, or signing up for your email list. Align digital metrics with organizational goals : Understand how digital engagement supports real-world change and directly track your success along the journey. Committed : They stick around.

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Engadget

APRIL 8, 2025

Parents will also be able to monitor their childs screen time metrics and friends list. Teens wont be able to interact with unknown contacts or change certain privacy settings unless a parent approves the action. Meta is also adding new safety features to teen accounts on Instagram.

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sgEngage

APRIL 14, 2025

For beginners, your success metrics and key performance indicators can provide essential direction. Review any press releases, media coverage, or reports. Each award category provides example proof points to guide you on metrics to share. Consider any new projects or initiatives that were launched in the past year.

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Association Analytics

AUGUST 7, 2024

It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. It’s important to tailor your metrics and dashboards to meet their needs. For associations with a goal of strengthening their brand identity and reputation, it can be helpful to track metrics like awareness and visibility.

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Bloomerang

NOVEMBER 1, 2024

I’m not talking about so-called engagement metrics like “clicks,” “likes,” and “follows” (what the Agitator-DonorVoice gurus call the empty calories of fundraising/marketing). TIP 11: Once you’ve found out the media channels your supporters favor, develop a written impact reporting plan that shares content across these platforms.

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Candid

NOVEMBER 5, 2024

For example, a telecom company might donate public service announcements or media airtime, while an internet service provider could donate complimentary Wi-Fi access or cybersecurity services. Or a Fortune 500 company might provide professional development training to your nonprofit staff.

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Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. If your nonprofit has relationships with celebrity ambassadors or social media influencers, ask if they’ll create a Facebook Fundraiser in support of your campaign. His work is focused on nonprofits, advocacy, and public affairs.

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Nonprofit Tech for Good

AUGUST 21, 2021

This metric in mind, monthly donors know the measure of their impact when they check the box to make their donation monthly. Water.org on Social Media. The amount of their monthly contribution is informed by Water.org’s cost to create change for one person in need. Why monthly giving matters. Facebook.com/water. Instagram.com/water.

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