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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

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A Lightweight Framework for Building An Association Data Strategy

Association Analytics

However, not all associations are at the same point in their data strategy journey. Together, we’ll explore how to implement this framework, step by step, so that your organization can move forward on your data strategy journey. Are the goals measurable or are they “feeling” focused?

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Read on to learn how to best track and report on your key performance indicators (KPIs). Pillar: Membership Growth and Engagement What to track?

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Creating Your 2025 Roadmap to Excellence 

.orgSource

This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. Establish Metrics to Measure Progress and Success Metrics are essential for tracking the effectiveness of your roadmap.

Create 221
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. This helped to nurture and engage these members until they were eligible.

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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

Your organization has probably already incorporated them into its outreach strategy, but are you making the most of this inexpensive, versatile, and effective tool? Analyze Data: Use Google Analytics or a QR code analytics tracking platform (many QR code generators offer this) to track scans and measure campaign success.

Strategy 131
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

In this post, we’ll explore three cost-effective strategies to boost your online visibility. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. In influencer campaigns, measure reach and impressions.