Measure Sample Sound Wikipedia 
Amy Sample Ward
FEBRUARY 19, 2011
The first example of direct content is the use of Wikipedia during the 7/7 bombings in London. Millions of editors on Wikipedia and it’s rise in public use was climbing. Wikipedia was a popular resource and established as a citizen-driven information source. View more presentations from Amy Sample Ward. Direct Content.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 27, 2009
Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.
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