Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

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Goal Fundraising Pledge Nonprofit 311

sgEngage

MARCH 6, 2013

Measuring ROI in multichannel fundraising campaigns can be a lot of work, but …

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ROI Measure Fundraising Campaign 77

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. The good news? Diversifying funding doesn’t have to be a massive overhaul.

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Professional Fund Model Build 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2011

I haven’t yet formally announced that I’ve been working on a book project with KD Paine to bring her Measure What Matters to the social good sector. Does your nonprofit have an amazing social media measurement success (or failure) story? Let me know in the comments, you could be featured in the book.

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Measure Network Nonprofit Social Media 94

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 75

ROI Channel Measure Results 75

sgEngage

MARCH 15, 2024

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

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Measure Help Analysis Metrics 115

Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success.

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Facebook Fundraising ROI Metrics 233

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. What Do You Want the Story To Do?

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ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context.

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Measure Facebook Social Media Screencast 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. Photo by Metro Library and Archive.

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Social Media Measure Action Media 116

Association Analytics

MAY 4, 2023

Analytics allows you to see what’s working and what isn’t so you can get the most out of every program or initiative that your association offers. Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results.

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Analytics Skills Knowledge Associations 321

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

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ROI Campaign Gift Fundraising 96

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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Marketing Analysis ROI Goal 246

Kindful

AUGUST 12, 2021

And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Here are a few things to do when thinking about your events and their ROI. Did you have a clear, measurable goal for throwing it?

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ROI Measure Evaluation Goal 62

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author.

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ROI University Education Fundraising 101

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. The last thing we do is measure our market share in the social media space.

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Social Media Conservancy Media Interview 204

Nonprofit Tech for Good

JANUARY 17, 2019

Having a content calendar that everyone can access, will not only show the rest of your team what you’re working on but also give them the opportunity to contribute. It’s an easy way to set measurable goals and to align your objectives with your daily posting. 10) Measure success. 10 Steps to Create a Content Calendar.

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Social Media Calendar Content Media 276

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. These people your nonprofit is working to provide help to are people with stories. For example, donating money to charities that are associated with that great story or narrative.

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Brain Storytelling Story Nonprofit 245

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

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Social Media Foundation Media Examples 189

Eric Jacobsen Blog

SEPTEMBER 20, 2022

Today brings a new book and step-by-step guide for specialists, professionals, managers and independent contracts who want to achieve success in their work. Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Patricia Pulliam Phillips and Jack J.

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Work ROI Project Authoring 89

TechImpact

JULY 22, 2014

You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Here, your ROI is easily measured with the all important email address. Facebook has a built-in email capture widget that, when turned on, can bay dividends. Ask for non-financial support.

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email Social Media ROI Offline 170

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have two full-time, paid people working on social networking along with me. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Who maintains your social media campaigns?

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Social Media Interview Media Examples 251

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Nimble AMS

DECEMBER 18, 2024

5 types of discount strategies Just like associations work differently to meet their members needs, pricing discounts offer unique approaches to drive revenue to your organization. Leverage your association management software (AMS) to look at past purchasing trends and identify when your members are most likely to engage with a discount.

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Associations Adopt Registration Tips 103

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).

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Social Media International Interview Media 209

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. Social media measurement is a discipline, not a task, and it needs to be part of the organization’s culture.

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Social Media Media Social ROI 100

NetWits

MARCH 8, 2012

The folks running Give to the Max Day: Greater Washington centered all the fundraising efforts online due to the fact that online and social fundraising continue to gain traction while also producing a significantly better ROI when done well. Based on the data below the strategy worked.

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Social Media Fundraising Online Media 200

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

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ROI Donor Fundraising Gift 81

The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. They show you whats working and where you can improve. When donors see their impact clearly, theyre more likely to stay engaged.

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Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

OCTOBER 30, 2021

The reality is that skipping or neglecting the discovery phase is the most common cause of budget and timeline overruns, low adoption and ROI, and misalignment to people and processes. It’s like that old adage from carpentry, “Measure Twice, Cut Once.”. If it doesn’t work for them, what’s the point? Why is that? Trust them.

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Project Tech Nonprofit Phase 272

Nonprofit Tech for Good

FEBRUARY 1, 2011

The power of social media really proved itself for us when the Gulf oil disaster first hit mainstream news, it was our web and social media presences that helped disseminate news and information to keep people up-to-date in real-time with our work on the ground. I am the only person who is paid to work on social media full-time.

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Social Media National Media Interview 190

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Through a facilitated training, participants will work independently and in small groups to develop and share project plans for using social media to engage supporters.

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Kentucky Leadership Nonprofit Social Media 122

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

OCTOBER 1, 2020

Keeping donors can undoubtedly be hard work but, a loyal donor base is vital in sustaining the work you do and furthering your mission. Set up a drip email to do the work for you. The reporting is done for you so you can get to work in building a meaningful relationship with your donors. Examples: Make a second gift.

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Retention Donor Nonprofit Gift 342

TechCrunch

JANUARY 28, 2022

When you go to events, conferences and trade shows and it works out well in terms of driving tons of leads and opportunities, it is a good experience. However, when the events don’t work out so well, that can be risky in terms of wasting time and money. For investors, future of work isn’t only about HR.

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ROI Team Marketing Companies 84