Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

ROI 135

ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 104

ROI Social Media Media Social 104

Nonprofit Tech for Good

DECEMBER 31, 2010

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). HOW TO: Add Your Nonprofit to Jumo (and Why You Should). 10 Twitter Apps for Nonprofits. Five Most Common Mistakes Made by Nonprofit Admins on Facebook.

Social Media 189

Social Media ROI Linkedin Metrics 189

Nonprofit Tech for Good

APRIL 17, 2021

During the discussion, use the following business principles to assist in your evaluation: Churn Rate: Churn rate in its broadest sense is a measure of the number of customers moving out of a collective group over a period of time. Which of our partners could support us in a deeper way? Redefine your asset portfolio based on your findings.

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Help Tips Retention Template 279

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 100

Social Media Measure Strategy Media 100

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc.

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Social Media Conservancy Interview Media 200

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Social Media Measure Jordan Tips 95

The Sponsorship Collective

JUNE 14, 2022

In business, if you want to determine how successful anything you do is, you track the return on investment or ROI. For instance, if you spend $1,500 on a billboard for 30 days and the billboard nets you 500 new leads who end up earning your company $3,000, then your ROI was $1,500. It’s easy […].

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ROI Measure Track Companies 52

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. It’s an easy way to set measurable goals and to align your objectives with your daily posting. There’s no need to be active on all social channels if you don’t get ROI from them. 10) Measure success.

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Calendar Social Media Content Media 272

Amy Sample Ward

FEBRUARY 26, 2012

If the numbers you are tracking don’t give you an action, how valuable are they? If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action.

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Metrics Social Media Media Social 227

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. This could be a quarter, month or week.

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ROI Storytelling Measure Story 67

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am full-time and paid, though, like everyone else in the non-profit world, my time/resources are limited, so I don’t get to do social media strategy/long-term planning all day long.

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Social Media International Interview Examples 204

TechImpact

JULY 22, 2014

Try using a unique address that will help you track those conversions. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Here, your ROI is easily measured with the all important email address. Social media matters here, too.

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email Offline ROI Hunger 170

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author.

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University ROI Michigan Education 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily. Who Bloomerang is great for: Organizations who love dashboards.

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Relationship Software Management Pledge 240

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website.

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Social Media Interview Examples Media 240

The Sponsorship Collective

JANUARY 4, 2022

The ROI formula is a very simple one, especially in marketing and sponsorship. and subtract that from what they spent on the sponsorship, and you’ve got ROI. That means you have to track metrics to determine the success of your sponsored event. Just take the sponsor’s growth (through sales, conversions, etc.)

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ROI Measure Metrics Sponsor 52

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

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ROI Linkedin Online Google 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.

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Digg ROI Twitter Slides 88

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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ROI Results Community Online 66

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

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ROI Campaign Gift Metrics 79

NTEN

JANUARY 14, 2009

Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. We've become adept at this kind of tracking in the sector. Tracking the second part is harder, but we can create systems to at least approximate where new supporters come from. And influence is hard to measure.

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ROI Social Media Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

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Measure Relationship Metrics San Francisco 67

Gyrus

AUGUST 15, 2024

Measuring Training Effectiveness with LMS Analytics Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Introduction Companies use Learning Analytics Tools to collect, analyze, and measure the effectiveness of their learning and development programs. This can be measured through methods such as surveys.

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Analytics Measure Train Training 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I've been thinking about how you measure what your organization does on Twitter. Given Sean's and Alistair's knowledge in this area, we engaged in a couple of really useful "micro" chats on Twitter about different measurement tools.

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Measure Twitter Tools Taxonomy 90

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. When it comes to the overall organization I track social media in three basic ways.

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Social Media National Interview Media 190

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

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ROI Social Media Slides Media 77

Nimble AMS

AUGUST 26, 2024

When you choose new technology, you’ll modernize and optimize your organization by automating your tasks, and ultimately you’ll increase your technology ROI. However, only 35% have achieved or are on track to achieve their digital transformation goals. Digital transformation is critical in future-proofing your organization.

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Adopt Associations Technology ROI 123

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. we’re using to track things (more on that below).

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email Marketing Strategy Newsletter 182