Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s and online advertising campaigns. Our mission is ???celebrating

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? and that was considered studying ! or not work ??? Some takeaways.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. Measure social media with key metrics for visibility, engagement and advocacy .

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

As Jeremiah Owyang noted in a post the other day, measurement of social media is key because when marketing dollars are stretched, marketers are under pressure to prove their programs. With social media being largely experimental, it is imperative to measure quickly and make real time course corrections and to figure out what is working.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Don't set up a presence on every social network in the world all at once. . Take Breaks.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. s part of the fun.)

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

I've been thinking a lot about ROI because at the end of the month, I'll be doing a session at the Legal Services Corporation's TIG Conference on ROI in the Nonprofit World. On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic.

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AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Due to quarantine measures, we are online much more than we used to be. Focus on customer engagement right after one event ends so that you can prep for future events.

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Amy Sample Ward

MAY 14, 2009

Social Networks & Twitter from Natalie Foster: Two Principles: 1. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Read the full case study here. You can read the full case study here. Link to things that can be measured.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

using social media tools. Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. How does your social media strategy link/integrate to your overall communications plan/strategy? How will you measure your success? Andy Goodman).

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Amy Sample Ward

JUNE 6, 2012

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?" I will define the terms below and discuss mixing and matching below."

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Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It has to do with marketing measurement and accountability.

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Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And we should. The yellow cells are input (variable) cells.

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Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And we should. The yellow cells are input (variable) cells.

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Tech Soup

MARCH 18, 2013

Art and Social Media: Case Studies. The Diablo Ballet used social media and received media attention on The San Francisco Chronicle and The Huffington Post without a $5 million budget. Maura Lafferty ( @mlaffs) introduced a new digital asset that community managers can use to measure ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Media ROI: Compare With Paper. Success Metrics for Your Social Fundraising Plan.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? Which is worse, email overload or social networking fatigue.

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Care2

MARCH 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here are a few of the highlights that I took away for nonprofits.

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Care2

APRIL 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here. All rights reserved.

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Care2

JUNE 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Care2

MARCH 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here. All rights reserved.

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Benchmark Convio Social Media Online 28

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Due to quarantine measures, we are online much more than we used to be. Focus on customer engagement right after one event ends so that you can prep for future events.

Virtual 52

Virtual Marketing Guide Stream 52

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Conference to discuss the importance of incorporating Web 2.0

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Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Care2

DECEMBER 28, 2010

According to the Online Giving Study, 66% of online gifts to charities come in via their own websites. Nonprofits need to take a serious look at measurement and ROI to make sure they are getting the most value out of their time investment in social media. I’d also like to see nonprofits master the art of writing.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I want to improve my writing. score out of 5.0).

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Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

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Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

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Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How many comments do nonprofits have? " comments.

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Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The best measure a lot (but not too much).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

Social and Nonprofits ROI: Case Study Slam submitted by Beth Kanter Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. THIS is Iron Chef ??? Who will prevail?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

How might you measure it? I suspect the issue of social networking - just say no without feeling pushed. Speaking with an authentic voice on behalf of your organization - where is the line between personal/professional networking and being a spokesperson for your organization on a social networking site.

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