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. So, in that spirit, I'm sharing my presentation from last week which is a case study of my blogging ROI. My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.
Social Media Measurement Tips View more presentations from Beth Kanter. You can see the full slide deck here. You can see the full slide deck here. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. I'm still laughing.
Bridge Conference Slides View more presentations from kanter. This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how.
Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.
Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.
Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues.
I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI?
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuringROI can be extremely varied. Here are a few examples.
It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. He lays out what to measure for each of these areas. Here's the slide. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement. Tags: ROI.
And once you jump into social media, how do you track and measure success? It's a little bit intimidating to be in the presence of social media measurement gurus like KD Paine who session is earlier that day. Laura will focus on Twitter and measuring success. tags: blogging nptech ).
Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I posted my slides and notes on my blog. What's common to both is the use of metrics to measure results.
So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room. These ideas are illustrated in the slides below. I talk about spreadsheet aerobics and other measurement tips. I don’t like giving a keynote where I talk at the audience for 45 minutes.
“Is it even possible to measure online influence, divorced from offline influence?&# As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results.
NpTech Slide Decks SlideShare is like YouTube for powerpoint presentations. It also offers groups where members can share slide decks. Here's a roundup of recent additions: Social News for Social Good is about how to build buzz with Digg by Jonathon Coleman and the slide show he presented at Forum One - Social Sites for Social Good.
and how organizations can effectively use them to build community as well as as how to measure the real ROI???s. Panelists share their opinions on the latest trends in Web 2.0 Panelists: Heather Holdridge, Care2.com,
My slides are above and my reflections are below. When I tell people that they might see themselves in the slide show, there is always nervous giggle. Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity?
If social distancing measures aren’t followed, a stronger virus could rapidly infect and kill hundreds of thousands of people before they can be vaccinated.”. Screenshot of a slide with the title “Virtual Fundraising Case Study” and a photo from Summit Assistance Dog’s Unleash Your Love.
I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. The presenter will not have control of their computer.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop road maps and define metrics to help measure social media’s impact. You can also view the slides on SlideShare below.
some pics of slides are here ). " She talked about the importance of measuring your social media efforts. This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it. Dell measuresROI based on the number of useable ideas generated. .
Final Slides PoST View more presentations from Beth Kanter. You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. CONVERSION! .
I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." " My slides and resources are here. Be sure to check out Kami's links on measurement. Via RSA Networks blog. " Geoff Livingston has started a conversation meme here.
His slides are above. Ed's slide is excellent, particularly the analysis of motivations to donate. Metrics only partially measureROI. | View | Upload your own. Ed Schipul just finished speaking at the Got Social Media Conference. He mentioned the America's Giving Campaign for the Sharing Foundation in his talk.
Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns.
One of the highlights of this year's SXSW for me so far has been the Social Media Nonprofit ROI Poetry Slam where a rockstar lineup of panelists put explaining the value and return on investment of social media to poetic verse. Different ways to measure social media campaigns and tactics.
I'm speaking at the eMetrics the premiere conference for Web measurement geeks. His engaging and funny presentation was called "Tough Times call for Tough Measures. His engaging and funny presentation was called "Tough Times call for Tough Measures."
How do I measure the effectiveness (ROI) of social media? NTEN Blog article: The Three Dimensions of Social Media ROI. NTEN Webinar recording and slides: "Managing" Your Brand in Social Media . It looks like these marketers have the same questions you have. . The top 3 questions Social Media Marketers have: .
While I was presenting, I was thinking what ten-minute chunk to cut or where I should skip through some slides. I also didn't facilitate the whole room discussion around the slides which I usually do because I worried about going over time. I must also memorize how to skip around in powerpoint without flipping through slides.
Measuring the ROI by dollar amounts as the key metric needs to be balanced with using metrics like increased conversions (email list sign ups), measurable word-of-mouth, or improvements in online buzz. Jeremiah Owyang's post was a summary from a free social media measurement seminar with Glenn Fannick of Dow Jones last week. (I
I just want to let you all know that we are recording this session, and we’ll be sending out the slides as well as the recording later on today. You should already have the slides, but if I missed you, don’t worry. And so to sort of piggyback on what Steven was just saying before we get to the slides, right?
ROI: Very few nonprofit survey respondents are generating real revenue on commercial social networks like Facebook or branded social networks on their web sites. What’s unclear is whether or not nonprofits in the survey are measuring engagement and return on relationships. On Facebook, about 39.9%
One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?
SXSW Poetry Slam Slides View more presentations from kanter. Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation.
UPDATE: The presentation slides and wikispace is here. I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI.
See the slide deck below and notes from the panelists: WomenWhoTech: Tools Galore. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. We are all after real world changes, so how do we measure our use of these tools on real world impact?
" If your organization is using social media, perhaps you've been wondering how to measure or whether if you can even measure "embeds" (that cut and paste script for videos, badges, widgets, and the like). The Nonprofit Eye walks us through how to compute the ROI of ITC for nonprofits.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Link to things that can be measured. Dont measure things for the sake of measurement.
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Measuring the Value of Your Blog. Graphing Social Patterns: My Slides. Effective ROI StoryTelling Techniques.
How can you measure productivity you cant see? You cant see a PowerPoint decks impact (if we could, we would probably not devote so many hours in our life to create slides), or touch a well-formatted spreadsheet (though we can admire it, sure). If youre a leader, measure outcomes not busyness. So, why do these jobs persist?
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