Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. Nonprofits that do utilize social media will have more control and will show up in real time results more often.

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Search Review Time Organization 187

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

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Facebook Fundraising ROI Virginia 218

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? What else would you add to the list?

ROI 91

ROI Examples Results Social Media 91

NetWits

MARCH 8, 2012

Fundraising Results: Close to 18,000 people participated in this online fundraising contest resulting in over $2 million dollars being given to 1,200 participating nonprofits. Using the Razoo platform, Give to the Max Day: Greater Washington’s online fundraising focus produced some very respectable results.

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Social Media Raise Washington Online 200

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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Marketing Analysis ROI Picture 246

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

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Social Media Measure Strategy Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context.

Measure 101

Measure Facebook Screencast Metrics 101

sgEngage

MARCH 15, 2024

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

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Measure Help Analysis Metrics 91

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. This could be a quarter, month or week.

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ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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ROI Social Media Media Social 74

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Most of the perils that big cats face are the result of exploiters banking on the fact that people are mesmerized by tigers and want to touch them.

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Social Media Interview Examples Media 236

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. The question. How to analyze a moving target?

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Social Media Arts Studies National 112

TechImpact

JULY 22, 2014

By having prominently placed your signup boxes in the first step, anyone who arrives to your site as a result of your mailer will be prompted upon arrival to give you their email. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult.

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email Offline ROI Hunger 170

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. The last thing we do is measure our market share in the social media space.

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Social Media Conservancy Interview Media 199

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).

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Social Media International Interview Examples 202

Kindful

AUGUST 12, 2021

And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Here are a few things to do when thinking about your events and their ROI. Did you have a clear, measurable goal for throwing it?

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ROI Measure Evaluation Money 62

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

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eLearning ROI Measure Business 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI. Tags: ROI.

ROI 79

ROI Social Media Metrics Conference 79

.orgSource

JULY 25, 2023

There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), You can also identify links that may be harming your results. But they were an impressive starting point.

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Team Marketing Build Analysis 221

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust. Finally, you must measure ROI.

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. There’s no need to be active on all social channels if you don’t get ROI from them. 10) Measure success. Once you start using your content calendar, you will need to measure the effectiveness of your posts.

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Calendar Social Media Content Media 269

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. How are you measuring the return on investment of social media for your nonprofit or foundation?

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Social Media ROI Media Conference 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. You cannot rely on being ???

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ROI Ratio Measure Benefit 74

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

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Measure Relationship Metrics San Francisco 67

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck.

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Social Media Channel Difference Media 122

Nonprofit Tech for Good

OCTOBER 30, 2021

Discoveries are the “sharpening your ax” mode smart nonprofits invest in before taking a swing at technology challenges, and avoiding them can result in a big miss. It’s like that old adage from carpentry, “Measure Twice, Cut Once.”. Why is that? Here are our top 3 reasons: 1. Discoveries Lower Risk & Cost. It’s about people.

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Tech Project Phase Adopt 253

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Should we be using an industrial measurement model in a digitally networked age?

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Social Media Change Media Social 102

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

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ROI Marketing Strategy Sponsor 81

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

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ROI Campaign Gift Metrics 70

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. I am working to pitch hiring someone else, so I can better support the organization’s brand online.

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Social Media National Interview Media 190

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI Gyrus Systems Gyrus Systems - Best Online Learning Management Systems ROI Matters All businesses want a positive return on their investments, and training is no exception. Adopting these tech-based methods as the core of LMS will help generate better training ROI.

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ROI Train Training Practice 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Social Network ROI Social Media Network 74