Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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ROI Social Media Media Social 74

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author.

ROI 101

ROI University Education Fundraising 101

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. The last thing we do is measure our market share in the social media space.

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Social Media Conservancy Media Interview 215

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).

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Social Media International Interview Media 224

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. Social media measurement is a discipline, not a task, and it needs to be part of the organization’s culture.

Social Media 100

Social Media Media Social ROI 100

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Measure ROI Technology Nonprofit 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I've been thinking about how you measure what your organization does on Twitter. Given Sean's and Alistair's knowledge in this area, we engaged in a couple of really useful "micro" chats on Twitter about different measurement tools.

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Measure Twitter Tools Taxonomy 90

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

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ROI Donor Fundraising Gift 82

Nonprofit Tech for Good

JANUARY 18, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Related Links: Book Research & Interviews. ?Book Awareness includes whether funders are more aware of campaigns/programs. Book Tour?. ?Book

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Social Media Examples Interview Media 241

.orgSource

JULY 25, 2023

Keyword research—Find relevant keywords and track their performance over time. Marketers can spend hours gathering research that AI could help you organize and summarize in minutes.” I would research your competitors’ websites, financial statements, and social media accounts to see how they are positioned in the market.

Marketing 221

Marketing Team Build Social Media 221

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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ROI Strategy Marketing Social Media 81

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The tricky part is, of course, measuring it. Measure success through awareness, not dollars. So how do I measure this?

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues.

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Social Media Channel Media Difference 122

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. Related Links: Book Research & Interviews. ?Book Book Tour?. ?Book Book Tour Sponsors.

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Social Media National Media Interview 190

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

ASU Lodestar Center

MAY 25, 2012

Welcome to Research Friday ! As part of a continuing weekly series, each Friday we invite a nonprofit scholar, student, or professional to highlight current research reports or studies and discuss how they can inform and improve day-to-day nonprofit practice. Nonprofit annually validates performance value (ROI) vi to state.

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Research Minnesota Work San Francisco 84

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52

ROI Analytics Data Help 52

The Next Web

FEBRUARY 7, 2014

Most entrepreneurs think it can’t happen to them, but in fact recent research from Harvard Business School lecturer Shikhar Ghosh finds approximately 75 percent of all startups go under. The system asks for high ROI and enthusiastic projections,” Ries said. He’s also a columnist for Inc, Forbes, and LinkedIn.

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ROI Metrics Blackberry Problem 136

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I invited him to help with the research for the keynote. Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. It’s just one step away from looking at ROI. I talk about spreadsheet aerobics and other measurement tips.

Social Media 118

Social Media Media Social Nonprofit 118

Amy Sample Ward

AUGUST 23, 2011

Security is a very important factor here, and it will be a mix of existing security measurements (e.g. "The Return on Investment (ROI) Calculator determines the value of library services in Topeka and Shawnee County based on per capita spending of local and state funding.

Web 135

Web Map New York City Library 135

Donor Search

SEPTEMBER 7, 2015

Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance?

Research 40

Research ROI Metrics Survey 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

Search 98

Search email Google Time 98

Nimble AMS

OCTOBER 1, 2024

There are three Nimble AMS Xcellence Award categories: Top-Notch Growth Solutions Award Recognizes an organization that has achieved significant growth and measurable ROI through the implementation of Nimble AMS. In 2023, Aubrey stepped into the admin role at IADR after several years with the organization.

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Award Associations Celebrate ROI 128

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 53

Social Network ROI Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

Social Media 112

Social Media Arts Studies Results 112

Candid

SEPTEMBER 3, 2024

It requires a long-term strategy so that an ecosystem of organizations—with specialists in communications, legal support, and policy research—can work together to build a broad base of support. Long-term power building has a clear ROI Long-term investments in power-building campaigns have paid off.

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Community Organization Build California 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 100

Social Media Strategy Media Social 100

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals! We are very fortunate to have Nimble AMS.

Associations 142

Associations Culture Measure Professional 142

The Next Web

DECEMBER 14, 2013

Pete Kennedy , Main Street ROI. . Research and Development. It might be hard for startups to replicate, but large companies should spend more money on research and development and worry less about immediate returns. Take care of them, and they’ll take care of you! Constant Questioning. Rakia Reynolds , Skai Blue Media. .

Google 167

Google Product Project Search 167

Candid

AUGUST 18, 2021

Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . How Nonprofits Use AI.

Course 130

Course Fundraising Mail Analysis 130

Bloomerang

MARCH 29, 2024

— Need Direction Dear Need Direction, While it’s generally a good idea to look for metrics against which to measure performance, in this case it’s a difficult thing to quantify. Your grants manager could be sending out carbon copy proposals every day of the week, but that’s unlikely to improve your ROI.

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Grant Management Time Proposal 121

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The results of two new research studies about nonprofits and adoption of social media were released this week. The findings of this research offer insights into how nonprofits and foundations can optimize their use of social media in the future. Measure social media with key metrics for visibility, engagement and advocacy .

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Social Media Survey Adopt Media 95