Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Metric Formula or Method Budget Variance This measures the difference between the planned budget and the actual expenses or revenues.

Guide 52

Guide Business Support Metrics 52

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 99

Ideas Online Guide Fundraising 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. Do we attempt quantify them?

ROI 74

ROI Ratio Measure Benefit 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 80

Ideas Online Fundraising Tips 80

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This is the true measure of success that ties tangible impact back to individual donations. Measurable – How do you plan to track your progress and milestones? Let’s say a donor’s $50 gift was matched at 1:1 ratio.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Measuring outcomes for social media tools and strategy is as Avinash Kaushik notes in his recent post on the topic , "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. measuring your impact on the world!).

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page.

Facebook 51

Facebook Ratio Influence Social Media 51

Amy Sample Ward

AUGUST 18, 2009

Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. WeAreMedia’s ROI Toolbox. For more on evaluation: Social by Social How-Tos. Then…repeat!

Social Media 190

Social Media Strategy Media Social 190

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge. How to set up Google Search Console.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Think Nielsen Ratings ). source: Chris Brogan).

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

JULY 21, 2022

Monitor the ad performance to gain benchmarks against which to measure future performance. Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue. Multichannel Marketing Essentials to Know.

Channel 59

Channel Marketing Fundraising Mail 59

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It has to do with marketing measurement and accountability.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Measuring the Value of Your Blog. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You?

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2008

My agency, Livingston Communications, is currently helping Network Solutions with reputation management across blogs, Twitter, and forums to significantly decrease the company's 58 percent negative commentary ratio (as of June 30) by more than 20 points. Challenges: Justifying the means through ROI.

Blogger 50

Blogger Profile Change Social 50