Measure Offline Sample Wikipedia 
Amy Sample Ward
FEBRUARY 19, 2011
The first example of direct content is the use of Wikipedia during the 7/7 bombings in London. Millions of editors on Wikipedia and it’s rise in public use was climbing. Wikipedia was a popular resource and established as a citizen-driven information source. View more presentations from Amy Sample Ward. Direct Content.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 9, 2009
Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. You'll also need to search on keywords or phrases that might uncover a client need or perception. To figure out your keywords, do a little brainstorming offline and then maybe use some online keyword tools.
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