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No matter what anyone tells you, it's almost impossible to measure the success of your social media campaigns by using only one measurement tool: accurate reporting relies on a suite of analytics tools (most of which are available for free) and a fair share of thoughtful analysis. But that isn't to say it's simple.
But the first test is to set up a way to measure it. Prior to joining NTEN in 2013, I worked in the human rights field with Social Accountability International (SAI). For nonprofits, measuring their broader impact can be easier said than done. The true test of any nonprofit is to demonstrate impact. Get started!
To create a health care policy network analysis, we developed a list of semantic markers of the discussion, including words and phrases, specific URL's and tags (both blogger defined and user defined), to identify the 6,000 blogs most focused on health care policy. Measuring Impact. Mapping the Network. Diagram 1. Diagram 4.
As many of you know, before joining NTEN as the Membership Director last year, I managed the NetSquared program which included locally-organized groups around the world, innovation challenges, and more. Note, though, that those same steps to success are true for an organization.
The 2013 Communities of Impact (CoI) pilot program consists of two groups, both focusing on the ways that nonprofits measure, learn from, and share their data. The idea is to create clear, measurable organizational change to participating nonprofits while sharing the learnings and findings with the whole community.
I think you create balance by focusing the competition on the stages of: Open door policy for contributing/submitting. Measuring success of social media in your work can be a tricky thing to do, especially as we all explore and experiment with the tools every day and many tools and processes are still very new. Public voting process.
Photo by Marco Wessel Yesterday, I had the pleasure of attending one of NTEN's "Ask the Expert" calls and chats with Wendy Harman who is the professional listener for the Red Cross. What's important is a social media policy. Now, think about your measurement system so you can gather that data quickly and make adjustments.
2021 was an eventful year at NTEN as we continued to promote, work towards, and model equitable practices internally and externally. This year, implementing the new concurrent and holistic committee application process resulted in a more accessible and streamlined experience with more community members on NTEN committees than ever before.
Social Media Policies. With your reputation on the line, and with so little professional guidance available, it's important for organizations to put policies in place to help guide staff to effective use of social media for their organizations. Resources: Does Your Organization Need a Policy? Social Media Policies.
For 2011, I’ve submitted a panel titled “ Making Social Media Measurement Sexy &# with a dream team of colleagues Danielle Brigida, Frank Barry, Wendy Harman, Jon Dunn, and David Neff. Social Media Boundaries: Personal/Personnel Policy. Amy Sample Ward, NTEN. Hope you’ll consider a vote for our session.
NTEN's publication, designed especially for busy nonprofit executive directors, departmental directors, boards, and other leadership staff, is free and hot off the press. We're All in This Boat Together (Your Social Media Policy and Steam Power Have More in Common Than You Think) ," from Lisa Colton, See3 Communications.
None of us like the fact that the percentage of income we spend on "overhead" is the primary measure of our effectiveness. The Nonprofit Starvation Cycle aptly summarized the problem with the overhead measure this summer. Here at NTEN, we're keenly interested in this question. And what do you want to see NTEN tackle?
Source: NTEN, Nonprofit Cybersecurity Report ) 70% of nonprofits lack a formal cybersecurity policy , making them easy prey for hackers. A Growing Target for Cybercriminals Hackers see nonprofits as low-hanging fruit because of their lack of security measures.
As part of this pilot, 19 people representing organizations large and small are working together this year to try to unlock and solve some of the challenges nonprofits face when it comes to: measuring and managing data making data-informed decisions and sharing the results with colleagues, partners, funders, and the public.
According to research by NTEN, the Nonprofit Technology Network, 80% of nonprofits don’t have a policy to address cyberattacks. A good place to start building a policy (if you don’t already have one) is to assess your organization’s risk with our checklist. Involve your staff in the policy-writing process.
None of us like the fact that the percentage of income we spend on "overhead" is the primary measure of our effectiveness. The Nonprofit Starvation Cycle aptly summarized the problem with the overhead measure this summer. Here at NTEN, we're keenly interested in this question. And what do you want to see NTEN tackle?
We struggle with that ourselves here at NTEN. Over the course of this intensive workshop, you'll actually design a social media plan that makes sense for your own goals and audiences -- complete with the measures, policies, and tangible benefits that will help you gain the support of your whole organization. >
Lastly, make certain those locations employ some access control measure such as a locked door or cabinet for mobile media and paper documents, or logical access controls such as network folder or file permissions. Are your employees/volunteers aware of your policies and practices regarding donor information?
Google and Microsoft sent me mobile phones in response to my complaints about the Apple iPhone in-app donation policy. How will you measure success? Yesterday I had the pleasure of participating in the final #zoogood Twitter chat of 2010. Is mobile the best way to reach your target audience?
They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. What if I don't speak loudly enough?
Measurement. She is responsible for all of the organization's new and social media assets, including daily management of its website and blog, and develops strategies that engage Education Sector's key audiences and creatively communicate the organization's policy ideas and messages. Tags: NPTech NTEN. Create buzz?
Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something. Attend NTEN's NTC Conference in April and attend the social media tracks.
Our monitoring includes: Tweetdeck for iPhone Dual office monitors -- one for work, one for Tweetdeck "As it happens" Google Alerts for name, acronym, CEO's name An iGoogle dashboard aggregating web alerts Make your commenting policy known and fair. Post your commenting policy on your Fan Page's info tab. Be transparent.
We'll also explore how to measure your social media impact – and walk you through creating a social media policy, step by step. February 21 - Measuring Your Social Media Efforts. February 28 - Creating a Social Media Policy. Series Sessions Include: January 31 - Branding Through Social Media. Why's this important?
Begin the process of creating a social media policy for your organization. Discover what tools to use to measure your social media efforts, and how to make this task effective and managable. February 21 : Measuring Your Social Media Efforts. February 28 : Creating a Social Media Policy.
For starters, I would recommend " How to measure your nonprofit’s social media success" from Socialbrite and "What's Your Nonprofit's Social Media Measurement Strategy?" We surround our websites, social media, and other digital media with policies, levels of authority, procedures, expertise, and all sorts of mystery.
Unfortunately, these accents on counting activities and maintaining regulatory compliance left unanswered the basic question of effectiveness: Were the efforts of these charities bringing about any meaningful, sustainable, or measurable positive change to those they existed to serve? Tags: NPTech NTEN transparency Fundraising.
Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Learn to use the tools that help you measure success. Attend NTEN's NTC Conference in April and attend the social media tracks. Do you have a friending policy ? Good for you! Great work. Do you need to prune?
Over the course of this intensive workshop, you'll actually design a social media plan that makes sense for your own goals and audiences -- complete with the measures, policies, and tangible benefits that will help you gain the support of your whole organization.
[Editor's note: The following is from the December 2012 issue of NTEN:Change , NTEN's quarterly journal for nonprofit leaders. The staff received training in the basics of using NYCEAC's social media channels, as well as Google alerts, social media measurement, and blogging within either the bi-weekly calls or in-person.
To understand the changes required by a shift from a traditional to an open work model in full, we must consider not only the technologies an organization uses to communicate across distances, but also its systems for measuring results and accountability, its culture and values, and the way its employees carry out their roles and responsibilities.
Session(s) on longitudinal measurement of income via on-line/on-phone giving. Staffing-related sessions around social media policies. Tags: 10NTC community NPTech NTEN. Sessions on how to use free/low-cost tech really efficiently for prospect research. Nicci Noble on both fundraising / communications. Communications.
Begin the process of creating a social media policy for your organization. Discover how to measure whether your efforts are succeeding. Define which social media channel(s) are most appropriate to implement based on your organizational goals. Develop a social media strategy for your organization.
Begin the process of creating a social media policy for your organization. Discover how to measure whether your efforts are succeeding. Define which social media channel(s) are most appropriate to implement based on your organizational goals. Develop a social media strategy for your organization.
During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. Policy According to the survey, the communications and marketing departments are most likely to own the social network.
Over the course of her career, she has made the transition from marketing “artist&# to marketing “scientist&# by uncovering ways to measure the impact of marketing in the organizations serves. Jocelyn recently joined the board of directors of NTEN (Nonprofit Technology Network). ?. She also writes for Fundraising Success.
Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.
Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.
Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.
The Gender Parity Index is a UNESCO measurement of access to education for both males and females. Amy Sample Ward and Holly Ross from NTEN. Nicole Ozer , director of technology and civil liberties policy at ACLU. Last year, U.S. women became the majority of law students. Shortfalls. Karen Graham and Laura Quinn from Idealware.
Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.
Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.
Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.
Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.
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