Rethinking Annual Giving Metrics: A New Storyline for Higher Ed
sgEngage
OCTOBER 4, 2024
I hear myself repeating something similar when I host an annual webinar on emerging data trends for higher ed annual giving programs. Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics.
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