Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. You could systematically test using best practices against your score.

Measure 101

Measure Facebook Screencast Metrics 101

Gyrus

MARCH 20, 2024

Training ROI measures the financial return that your organization gains from investing in employee training. When you can show that training leads to measurable improvements in performance, it becomes easier to secure buy-in from leadership. It allows you to demonstrate the value of training to stakeholders and justify the expenditure.

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ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Training ROI measures the financial return that your organization gains from investing in employee training. When you can show that training leads to measurable improvements in performance, it becomes easier to secure buy-in from leadership. It allows you to demonstrate the value of training to stakeholders and justify the expenditure.

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ROI Train Training Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. That’s been useful to at least test content and engagement formats. Photo by lecercle.

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Metrics Facebook People Measure 114

M+R

JUNE 10, 2021

It’ll affect our ability to run subject line tests, to monitor deliverability health, to identify active subscribers and keep them on the list or identify inactive email addresses and scrub them. Free Download: Taking Great Selfie Videos and Photos. What will this change? You can find her at APaschkopic@mrss.com.

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Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.”

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Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

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Metrics Facebook Data Social 96

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

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Impact Management Organization Evaluation 119

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 10) Measure success. 10 Steps to Create a Content Calendar. 6) Plan your campaigns.

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Calendar Social Media Content Media 273

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. Video engagement. Some things to be aware of: New measurement conventions. The biggest difference is how data is being measured.

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Analytics Google Story University 52

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

Cloud 4 Good

DECEMBER 7, 2021

When configured correctly, Tableau dashboards can support your fundraising team members through greater self-service access to reports and data analysis, distributing the understanding of your key metrics across the organization far more efficiently. . You May Also Enjoy: Video: Tableau for Advancement .

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Blackbaud Report Chart Analytics 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

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San Francisco Organization Kiva Metrics 106

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Experience Our Nonprofit Event On-Demand. Virtual Fundraising Event Planning and Execution.

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Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We write the great tweet to go with that video. We measure the impact of our campaigns by counting social mentions. We pair actions with news.

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Campaign Conservancy Measure Method 125

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

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Nonprofit Audience Library Research 112

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Text and video manipulation.

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Org Raise Tools Help 85

Bloomerang

NOVEMBER 13, 2021

And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.”

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Measure Report Process Impact 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. Increase post sharability.

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Turkey Social Media Mobile Oracle 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni. Experiment, Measure, Learn, and Revise. pic.twitter.com/PXdIUl0IIQ.

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Practice Tips Social Meme 109

Qgiv

JANUARY 12, 2023

Your goals should always be SMART goals to ensure that you can easily measure your progress throughout the year and understand how to tweak your strategy to reach your goals. SMART goals are goals that are specific, measurable, achievable, relevant, and time bound. Use eye-catching imagery.

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Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. This includes things like file downloads, form interactions, video views, and site searches. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Text and video chat options. You can test their camera, lighting, and audio. Too Much Content. Virtual events have many benefits.

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Virtual Sponsor PowerPoint Audience 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. They measured and learned from the first pilot which was rapid implementation. A/B Testing.

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Case Study Social Media Studies Integration 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 100

NetWits

SEPTEMBER 8, 2011

Check my interview (video at bottom) to hear more from Joel. We have created most of our games in-house, but we did work with MCM Net on our Super Meat Boy parody, Super Tofu Boy, and we have worked with This Is Pop on the peta2 game Breasts, Not Animal Tests. How should other organizations measure the success of their gaming efforts?

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Game Austin Pledge Measure 126

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

How are you measuring that? What I learned is that most are defining success by the number of people who have circled them and are testing to see what content resonates with their audiences. Once they’ve mastered the work flow, the time investment is 1-2 hours per week. You are testing to see what works and what doesn’t.

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Google Time Nonprofit Blogger 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

And that brings us to the another task, testing and iteration. The testing was fun and it also helped me figure out how to script the close-end conversation that happens when you “Wake Up the Beth Bot.” There are bots that are self-training using AI language. Please share in the comments.

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Script Ethiopia Nonprofit Facebook 106

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. test and teweak.

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Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

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Digital Marketing Guide Chapter 111

Connection Cafe

MARCH 10, 2021

Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. The most important metric you should use when making decisions are conversions. .

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Grant Google Guide Nonprofit 61

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Text and video chat options. You can test their camera, lighting, and audio. Too Much Content. Virtual events have many benefits.

Virtual 52

Virtual Sponsor PowerPoint Audience 52

Connection Cafe

AUGUST 25, 2017

Test drive the site and figure out what the biggest goals are when arriving on your site— whether it’s donating or becoming a member—and understand what frustrations or barriers are detracting users from taking action. What are the most important website metrics to measure? The metrics should follow those goals.

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Websites Design Practice Philadelphia 35

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Upwell is a pilot project, testing the waters to transform the ocean conversation. What is Big Listening?

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Conservancy Conversation Measure Nonprofit 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement. Format Templates and Cheat Sheets.

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Social Media San Antonio Content Strategy 50