Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 98

Metrics Benchmark Facebook Experiment 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. A breakdown of the engagement and site visit stats are below.

Hurricane 98

Hurricane Measure Social Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

Note from Beth: Shonali Burke, who we interviewed in “ Measuring the Networked Nonprofit , let me know about an exciting project she is working on with the Center for Community Change that is hosting the 8th Annual Change Champion Awards (in DC) today (Sept. What exactly are the right metrics for measuring this transformation?

Measure 97

Measure Community Organization Social 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 131

Metrics Facebook People Change 131

Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important?

Social Media 77

Social Media Metrics Media Social 77

The Next Web

OCTOBER 5, 2013

Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. Measurement overwhelm – Don’t measure every social media metric you can. One of the biggest challenges in doing this is working out exactly what to measure.

Social Media 165

Social Media Media Social Metrics 165

TechCrunch

DECEMBER 20, 2022

. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner! Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner!

Metrics 81

Metrics Survey ROI Content 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy Media 81

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. That said - they are still useful as part of your metrics and tracking.

Social Media 65

Social Media Measure Media Social 65

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. As I discussed in a recent post (see 4 Keys to Building a Successful Nonprofit Web Site ) stats are key to helping you improve your web site or in this case your Facebook page. What is measured you ask? .

Facebook 98

Facebook Stats Tips Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

Museum 50

Museum Metrics Technorati Influence 50

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Benchmarking Your Engagement Rate.

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Social Media Conversation Track Media 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. It comes as no surprise that Momsrising embraces measurement and learning. Source: Social Media Propaganda Posters by Aaron Wood.

Results 118

Results Facebook Social Media Measure 118

Care2

MARCH 22, 2011

Key Benchmarks: How Did Your Nonprofit Measure Up ? Nonprofits need to pay special attention to this stat. Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

Advocacy 76

Advocacy Benchmark Studies Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Social Media 56

Social Media Metrics Media Social 56

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

Statistics 52

Statistics Stats Program Management 52

Care2

APRIL 6, 2014

Looking for a report that combines your Google Analytics stats in a visual format? Simply Measured. Google Analytics Report with Visually. This is a great tool, especially if you need to produce reports weekly and present them to senior leadership. https://create.visual.ly/graphic/google-analytics/. graphic/google-analytics/.

Analytics 71

Analytics Track Tools Metrics 71

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. I was [.]

Benchmark 104

Benchmark Nonprofit Photography Ratio 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2012

He suggests doing an inventory and asking how each contributes to your overall goals and whether it is measurable. Based on the answer, either repurpose, abandon, or bring into the fold. You might also want to spend some time doing a little research on site and browse some of the pinterest stat sites.

Tips 107

Tips Tools Resource Stats 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. Step 5: Measure. I'm working on one.

Metrics 50

Metrics Action RSS Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program Nonprofit 50

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

Impact 109

Impact Measure Report Process 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic?

Metrics 50

Metrics Web Tools Technorati 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Media Strategy 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be. Do you collect metrics to impress your boss or ones that truly help you improve?

Benchmark 95

Benchmark Network Learning Museum 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. But the stats. Conversation Rate (measuring success in a social medium). Only 40% of the direct.

Social Media 50

Social Media Measure Tools Social 50

The Next Web

JULY 8, 2013

First, some stats on our past few months before we begin (stick with me, it is important and not for self-promotion): My startup is comprised of 13 people. In the last few months we’ve been seeing great growth in 3 key metrics: The number of websites signing up and using the system. Not everything is measurable.

Problem 128

Problem Create Measure Goal 128

The Verge

JULY 10, 2020

There are a lot of variables, and now YouTube is finally gathering all of those numbers in one place and giving that information to creators in the form of a new monetization metric called RPM. Basically, if CPM is an advertiser-focused metric, RPM is tailor-made for creators. That includes transparency around how creators are paid.

YouTube 97

YouTube Money Metrics Channel 97

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Fundraising Benchmark Stats 42

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech RSS Map 162

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? Possible Working Titles: 1. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Web Measure 50

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Nonprofit Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2010

I loved this post from Devon Smith analyzing the metrics and reaping insights from her post on The Networked nonprofit. I learned about some new techniques for measuring blog stats and Twitter. So, go read her post now.

Network 92

Network Nonprofit Oakland San Francisco 92

TechCrunch

SEPTEMBER 22, 2022

Fresh off the launch of a new product designed to measure engineering performance metrics, Lisbon-based Codacy has closed a $15 million Series B funding round led by Bright Pixel Capital, the corporate VC of one of Portugal’s biggest employers, the Sonae Group. In other words, leadership cares for the forest and not the trees.

Review 76

Review Metrics Portugal Culture 76

The Next Web

FEBRUARY 24, 2014

Toss in a URL and see stats on keyword density, internal and external links and more. This tools measures a ton of different readability scores, and does a good job of explaining each one. Onpage Optimization Tool. After the Deadline. Readability Test Tool. Next: Twitter Tools. Twitter Tools. LikeAlyzer. Fanpage Karma.

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Tools Internet Marketing Free 167