Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. But where to start? Well Katie calls that HITS = How Idiots Track Success.

Social Media 97

Social Media Measure Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

Note from Beth: Shonali Burke, who we interviewed in “ Measuring the Networked Nonprofit , let me know about an exciting project she is working on with the Center for Community Change that is hosting the 8th Annual Change Champion Awards (in DC) today (Sept. What exactly are the right metrics for measuring this transformation?

Measure 97

Measure Community Organization North Carolina 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 102

Measure Social Media Media Benchmark 102

Media Cause

AUGUST 28, 2024

Make sure your goals are: Specific, Measurable, Achievable, Relevant and Time-Boud. Make sure you’ve specified KPIs to measure success – whether it’s dollars raised, donors contacted or new leads generated – and what constitutes success for each metric. SMART Goals Use the SMART parameters to define your goals.

Strategy 59

Strategy Fundraising Nonprofit email 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. A breakdown of the engagement and site visit stats are below.

Hurricane 98

Hurricane Measure Social Media Pledge 98

Qgiv

NOVEMBER 9, 2023

Share stats and information that people can easily understand. Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy. Here are a couple key metrics: Donations : Have your donations increased?

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

CauseVox

JULY 31, 2024

While stats are important, stories that focus on an individual and their journey can be much more relatable. Impact Created The second metric is the impact created by donors as part of the campaign. This is the true measure of success that ties tangible impact back to individual donations. Not sure where to start?

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 98

Metrics Benchmark Facebook Experiment 98

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

Measure 84

Measure Report Process Impact 84

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Roundtree

DECEMBER 8, 2022

Mission + Metrics (2-4 pages). Share key impact metrics. How many different outcomes can be measured? . Include at least one picture and one key stat with each program. . Conclude it with gratitude for their generosity. . Remind donors why you exist. State your mission and then get to the heart of your impact.

Report 52

Report Create Metrics Nonprofit 52

Care2

APRIL 6, 2014

Looking for a report that combines your Google Analytics stats in a visual format? Simply Measured. Google Analytics Report with Visually. This is a great tool, especially if you need to produce reports weekly and present them to senior leadership. https://create.visual.ly/graphic/google-analytics/. graphic/google-analytics/.

Analytics 71

Analytics Track Metrics Tools 71

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. That said - they are still useful as part of your metrics and tracking.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 131

Metrics Facebook People Change 131

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

Metrics 50

Metrics Museum Technorati Influence 50

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

NetWits

JULY 10, 2012

link] and measure your sharing effectiveness. You’ll even get real-time click stats! 4) Measure and Analyze - Google Analytics. You’ll have real web metrics to back up your work. First, set up a bit.ly This will allow you to shorten your URLs (e.g. Next, set up a Seesmic account. Google Analytics is free.

Social Media 251

Social Media Media Social Slides 251

Care2

MARCH 22, 2011

Key Benchmarks: How Did Your Nonprofit Measure Up ? Nonprofits need to pay special attention to this stat. Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. I was [.]

Benchmark 104

Benchmark Photography Ratio Stats 104

CauseVox

JUNE 1, 2021

It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. The second metric is the impact created by donors as part of the campaign.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. Step 5: Measure. I'm working on one.

Metrics 50

Metrics Action RSS Feeds 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2012

He suggests doing an inventory and asking how each contributes to your overall goals and whether it is measurable. Based on the answer, either repurpose, abandon, or bring into the fold. You might also want to spend some time doing a little research on site and browse some of the pinterest stat sites.

Tools 107

Tools Tips Resource Stats 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. It comes as no surprise that Momsrising embraces measurement and learning. Source: Social Media Propaganda Posters by Aaron Wood.

Results 118

Results Facebook Metrics Measure 118

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. As I discussed in a recent post (see 4 Keys to Building a Successful Nonprofit Web Site ) stats are key to helping you improve your web site or in this case your Facebook page. What is measured you ask? .

Facebook 98

Facebook Stats Los Angeles Tips 98

Everyaction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. All you have to do is click drag, and drop the metrics you’re measuring. But it doesn’t have to be. Each user can create their own dashboard to see the data that interests them!

Report 56

Report Data Tools Stats 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments. Or how about measuring the impact of brand awareness? Or how about measuring the impact of brand awareness?

email 89

email Marketing Strategy Fundraising 89

AFP Blog

MARCH 4, 2010

Mobile Social Networking Usage Soars [STATS]: "Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.".

Stats 20

Stats Social Network Mobile Network 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be. Do you collect metrics to impress your boss or ones that truly help you improve?

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. But the stats. Conversation Rate (measuring success in a social medium). Only 40% of the direct.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic?

Metrics 50

Metrics Web Tools Technorati 50

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this?

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59