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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Follow search engine optimization (SEO) best practices. The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

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New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook. This increased activity in a public channel is increasing search results on Google too. Metrics that Matter. I’ve pulled a few of them together here.

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NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

Deborah Finn has written a SEO primer called " Search Engine Optimization for Nervous Nonprofit Novices " and she is seeking feedback from SEO mavens. Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital. This guide on the Total Cost of Technology from the ICT Hub may also be useful.

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How to Get More Out of Google Ad Grants for Nonprofits

Qgiv

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Check out this tutorial by Travis Marziani for a visual guide. Each campaign will target different people searching for different things.

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An Amazing NpTech Social Media Link Buffet: Take Your Pick!

Beth's Blog: How Nonprofits Can Use Social Media

Gear Up For Giving from the Case Foundation is a month-long series of social media tutorials, to help nonprofits and their supporters understand how to use key tools and techniques to create awareness, catalyze civic action and cultivate new supporters and donors for their causes. Metrics, Stats, Research, and Other Misc.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Take a gander at The Huntsinger Tutorials and get insight into everything you need to know about direct mail fundraising. It’s important that you begin paying attention to the stats. Infographics.

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