Rethinking Annual Giving Metrics: A New Storyline for Higher Ed
sgEngage
OCTOBER 4, 2024
Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe the story lies in how we measure success, how we improve the health of our annual giving programs. Maybe we need to focus our attention on narrower metrics. And then there is capacity.
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