Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. Know What Success Is. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

Measure 98

Measure Data Facilitation Teen 98

sgEngage

JANUARY 17, 2023

Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Step 2: Identify specific, realistic goals. Goals may be dollar-based—e.g.,

Gift 52

Gift Develop Measure Blackbaud 52

Everyaction

JANUARY 16, 2018

Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data. Depending on your CRM, you might have fully customizable reports where you build them from scratch or canned reports with all the columns and form fields ready for you to run.

Report 56

Report Data Tools Stats 56

sgEngage

MARCH 30, 2021

Though peer-to-peer fundraising faced declines last year, there are many bright spots and insights we can pull from our collective experiences and the data contained in this report. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 72

Blackbaud Studies Fundraising Registration 72

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

Data 113

Data Measure Sample Seattle 113

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. dang, this is a great topic, this is so timely as people are, you know, perhaps getting annual reports together. well, five areas of conversation revolve around, “What is impact reporting?

Measure 83

Measure Report Process Impact 83

The NonProfit Times

MAY 23, 2024

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics. Actual revenue generated is another datapoint.

Test 52

Test email Spam United States 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d love to see a survey of nonprofit measurement practice that quantifies this. It is a look at measurement and learning practices when social media is in the mix. Does data collection from time-to-time, but not formal reporting.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

MARCH 30, 2021

Though peer-to-peer fundraising faced declines last year, there are many bright spots and insights we can pull from our collective experiences and the data contained in this report. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

ROI 51

ROI Social Media Measure Media 51

NetWits

AUGUST 23, 2011

Include a sample email and talk about the impact of gifts ( Did you know just raising $25 can provide sick kids with a toy this holiday?). The top reason individuals reported getting involved in an event was because they felt a personal connection to the cause. Measuring Success. Tailoring your communication is key.

Raise 209

Raise Money Fundraising Social Media 209

Bloomerang

JULY 5, 2021

The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Over the period of the pandemic, the Merkle “ 2021 Loyalty Barometer Report ” showed four trends in consumer thoughts on rewards and benefits. . Earning trust is work.

Donor 142

Donor Strategy Retention Relationship 142

Care2

JUNE 18, 2013

They stated that donors should not measure a charity’s performance based on overhead expenses. This is a topic that Amy Sample Ward and I also discuss in our book Social Change Anytime Everywhere in the chapter on Disrupting the Nonprofit Sector. Marketing Research Metrics Nonprofit Trends nptech'

Evaluation 77

Evaluation Charity Ratio Rate 77

NTEN

AUGUST 10, 2011

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

Rate 95

Rate Facebook Chart Metrics 95

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

CauseVox

APRIL 29, 2021

There are thank you notes to write, data to input, and results to report. The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound.

Calendar 98

Calendar Template Guide Fundraising 98

Forum One

MAY 4, 2010

Recently, M+R Strategic Services — in collaboration with NTEN — released their own report , and also gave a presentation at the Human Rights Campaign on some of the report’s findings. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have.

Benchmark 48

Benchmark Convio Statistics Trend 48

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Here's the list: Amy Sample Ward, Building Blocks of Social Media. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Do you need annual reports, or will monthly reports suffice? Do you need share of voice metrics requiring vast amounts of competitive data from across the web? After answering these questions, you should have a good idea of the requirements you have for a tool to measure your social media marketing results.

Social Media 101

Social Media Channel Data Media 101

Amy Sample Ward

OCTOBER 18, 2011

Metrics that Matter. You can look at the demographics of those engaging with your content, measure your reach (the network of your fans), and get feedback on how well every each of your posts is received by the community. John Haydon has an in-depth video tutorial that will walk you through every report now available.

Facebook 196

Facebook Change Tutorial Plugin 196

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Amy Sample Ward

MAY 14, 2009

Moderator: Amy Sample Ward, NetSquared. View more presentations from Amy Sample ward. Helpful resources on Twitter: Pew Internet report. O’Reilly New Radar Report: Twitter and the Micro Messaging Revolution. Very cool project from 2008: Twitter Vote Report. Link to things that can be measured.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

This came the "dashboard" for the Indianapolis Museum of Art , an ongoing effort to measure various aspects of the Museum's performance. According to the web site, the goal is to seek to quantify and report out on areas of activity of general interest to museum studies specialists, colleagues, and patrons.

Indianapolis 50

Indianapolis Museum Arts Myspace 50

Amy Sample Ward

JUNE 6, 2011

View more presentations from Amy Sample Ward. Look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. What is a movement?

Build 220

Build Community Technology Org 220

Amy Sample Ward

JUNE 17, 2010

We haven’t used it as much at social events because it’s less clear what to “report&# on. Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources. Cost per action.

Community 132

Community Build Local Los Angeles 132

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. It’s also been reported as the top tactic to deliver relevant and engaging content.*. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). It’s not just me.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Use metrics to discover what works and what doesn’t. E-Metrics: Followers, Friends, and Fans: Expanding Your Online Community Beth Kanter’s presentation advocates “ROI thinking” to help build a community around your blog: using measurements to tell you what works and what doesn’t. Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? When setting your own goal, use the SMART principles approach, making sure it’s Specific, Measurable, Attainable, Relevant, and Timely. Provide them with graphics, sample posts, press releases, email templates and more. How has COVID impacted your organization?

Guide 76

Guide Giving Campaign Social Media 76

Connection Cafe

AUGUST 2, 2018

Possible questions include the following (*also see the end of this article for a sample survey): a. There are two key measures of the success of the Donor Welcome Kit: . Key metrics to explore: . Sample survey: . My name listed in Foundation publications (like Annual Report or newsletter) . a stress ball). .

Gift 22

Gift Donor Foundation Charity 22

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

Measure 118

Measure Social Media Tools Media 118

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

The sampling of some of the top rated resources this week: Death Threats Are Not Protected Speech. Be sure to read the Third Sector Foresight Report on how nonprofits can best use social media and social networking - which was distributed at the conference. " The Giving Carnival: Edition 5 was about how to measure social impact.

Nptech 50

Nptech Tag Ning Machinima 50

Care2

MAY 15, 2009

WomenWhoTech: Tools Galore View more presentations from Amy Sample ward. We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.).

Social Media 34

Social Media Tools Online Advocacy 34

EveryAction

AUGUST 17, 2016

Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. Using reports to answer some of the typical questions you might get from a board member. Reporting to your board of directors.

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

Social Network 50

Social Network Nptech Tag Network 50

Neon CRM

SEPTEMBER 5, 2023

Define specific metrics and outcomes you expect from the migration to guide your strategy. Implement security measures: Implement robust security protocols to protect donor data during the migration. Set clear, measurable goals for your data cleaning efforts. Back up data regularly to prevent loss and ensure data integrity.

Data 52

Data Donor Map Test 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50