Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. There not is a reflection process for analyzing success or failure to take into next use or campaign. Example of A/B Testing Results.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication. Program Design.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication. Monica Wahengbam.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Look at your score and ask yourself the following reflection questions. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Make Time for Reflection. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Whole Whale

MAY 19, 2023

Stay up-to-date with AI advancements : AI technology is constantly evolving, and new techniques and tools are being developed. This will help you create a diverse range of images that reflect your organization’s brand identity. This will help you identify any issues and make adjustments to your prompts as needed.

Images 52

Images Build Library Generation 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. Spectragram.

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

Social Media 100

Social Media Effective Media Social 100

Media Cause

MAY 31, 2023

The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold. It’s time to consider other ways to genuinely attract customers and supporters to your business or nonprofit, as it becomes harder to follow them around.

Marketing 52

Marketing Plugin Track Policy 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

It speaks to establishing culture norms among staff of curiosity, reflection, and trust. The term “continuous” that the organization has create a virtuous cycle of feedback that repeatedly inspires staff to reflect on what is working and what can be done differently to get better results. The term means learning culture.

Culture 50

Culture Data Create Reflection 50

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. It’s important to both rethink what’s possible, and what you’re really measuring.

FAQ 58

FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics. Assessment Framework and Theory of Change. Written social media policy. Strategic integration into children’s health advocacy.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I'm happy that my new laptop has an extended battery life so I am writing some reflections on the plane en route to Boston. What I most enjoy about doing face-to-face training workshops is the right after reflection questions: How could this learning experience been improved? What's the key metric? How might you measure it?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

This blog post is a roundup of the face-to-face we had last week in Houston to share some of the amazing lessons learned and some reflections. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. Ashley is definitely a curator of metrics.

Social Media 97

Social Media Training Train Network 97

CauseVox

APRIL 29, 2021

We view the new year as a period of both reflection and preparation for what’s to come. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. These strategies should also have specific metrics and/or KPIs associated with them to measure their success.

Calendar 98

Calendar Template Guide Fundraising 98

NTEN

JUNE 24, 2010

Spend a little time clarifying your funnel, specifically that last bit about measurable value and the second to last bit about how Facebook users will get there. Once you've got your funnel in place, you can then set to measuring each stage. If you're using your own website, the second to last bit is about clickthrough to your site.

Facebook 79

Facebook eBook Social Media Metrics 79

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. 2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

In May, and June, I have workshops and presentations to do and want a chance to reflect and muck around inventing. What are your key metrics for success? How will you measure your success? What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

The social media maven and metrics expert is Laura Lee Dooley. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights. She's recently retooled the organization's metrics dash board to include social media measures. You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Bloomerang

MARCH 4, 2024

The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial. Storytelling techniques Craft these stories with care, using narrative techniques that engage the emotions of your readers.

Report 98

Report Tools Storytelling Fundraising 98

Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. Major gifts make a huge impact on your fundraising bottom line, and your gratitude should reflect that. Why Implement It? It’s your lead-in to donor retention.

Gift 52

Gift Strategy Raise Database 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here. In reflecting on this now, it is important to make sure that your supporters are doing the retweeting and that you're not overdoing it on your Twitter account or you risk annoying people.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity.

Metrics 50

Metrics ROI Measure Content 50

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. ToMamaWithLove (TMWL) is no exception – but, as Stacey Monk, CEO of Epic Change, reflects, "It's a much different medium than it used to be.".

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

Social Media 129

Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2010

It also helps students learn the process of a rapid prototype experiment that has viral effects, can be measured, and improved with reflection. Metric: Content created. Metric: Click thrus. Metric: Dollars and recruitment. We will then do an exercise in the class teaches one how to shift into a reflective mode.

Classes 95

Classes Celebrate Cambodia Exercise 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives.

Facebook 101

Facebook Network Metrics Nonprofit 101

Connection Cafe

MAY 22, 2017

Using the ROI and ROO metrics will help measure goals and/or criteria from a different points of view. ROI : Return on Investment is the revenue generated from the contributions made and is strictly a quantitative measure. ROO : Return on Objective is a flexible measurement and refers to the objectives that are achieved.

Fundraising 44

Fundraising ROI Award Course 44

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. Objective.

Fund 130

Fund Campaign Practice Giving 130