Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2009
I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results.
Let's personalize your content